White hat SEO and conversion rates ?

[AlstonB]

What is white hat SEO and How can I know inbound link of a site? Also how to increase conversion rates for a website? Please give your valuable suggestions.
Thanks

 

[semaphore.v]

White Hat SEO refers to any practice that improves your search performance on a SERP while maintaining the integrity of your website and staying within the search engines' terms of service.

 

[arindamroy]

Hi,
A conversion rate is calculated by the number of prospective visitors performing the desired action, whether the action is filling out a form, buying services or a product or some other goal of the web page. For example, if there are 100 visitors to a particular web page via a pay per click ad, and two visitors buys the service or product among them, then the conversion rate for that particular ad is two percent.