Which social network bring free traffic and how?
1. Optimize your web site for Google
Let’s start with Google so that it gets out of our way. I am sure that you all agree that the best and hardest way to get free traffic is by optimizing your web site for Google.
Google holds more than 70% of search engine market share and a place in one of the top positions of Google search, is a great source of free traffic.
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The problem is that the competition is huge so you need to have a great web site both in terms of content and SEO if you want to take a part of the pie.
What you can do? SEO Audit your web site to make sure that it is well optimized for Google and publish good quality content on a regular basis.
Ok, now that Google is out of the picture, let’s see from which other sources you can get free traffic.
2. Don’t forget about Yahoo and Bing
Yahoo and Bing may not have the market share of Google, but a top position in either Bing or Yahoo can bring in a good number of visitors.
I have web sites that rank on the first positions for popular keywords on both Google and Bing and although the traffic I get from Bing is ¼ of what I get from Google, it is still a good source of free traffic.
What you can do? The first action you need to take is register with Bing Webmaster tools and submit your website. The process is similar to Google webmaster tools; if you are not sure what to do you can read this tutorial.
Second, you need to be active in Facebook and Twitter. Bing and Yahoo take into account (in their ranking algorithm) the number of Facebook likes and Tweets so the more likes and tweets your pages have, the greater are the chances of ranking higher in Bing and Yahoo.
3. Add your web site to the Chrome web store
The chrome web store is a fantastic source of free traffic and yet many webmasters are not taking advantage of it. It is very easy to add your web site to the Chrome Store and the traffic you can get is free and continuous. If you are not familiar of the chrome web store read my previous post which also includes a case study on traffic gains.
What you can do? Simply spend 10 minutes of your time, follow the instructions in this tutorial and register your website with the Chrome web store. It’s easy and the results in terms of visitors are immediate.
4. Create a mobile version of your web site
More and more users are searching the web using their mobile phones. The numbers of mobile searches are increasing dramatically and you just can’t ignore them.
Recent studies show that 28% of mobile searches are converting within an hour so it is very important to provide for a mobile optimized version as well.
What you can do? Mobilise your web site! Creating a mobile version is not very difficult. You can either use a plugin (if you are on WordPress) or adopt a responsive design.
Also, don’t forget about Accelerated Mobile Pages, which is the new hot trend in search marketing. Read my previous article on how to make your website amp friendly.