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What Are Rich Snippets? What are the benefits of Rich snippets in SEO? Please help me!
Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.
Benefits of Adding Rich Snippets to a Website
Eye catching results
Potential CTR increase
Providing ‘quality’ results
Rich snippets are search results that go beyond the basics.Snippets typically appear for queries about specific people, businesses, products, reviews, recipes, events, music, and video.
Major Advantages Of Using Rich Snippets:
1. Higher Chances Of Ranking On SERPs
2. Better Click Through Rates
3. Better Marketing Opportunity
4. More Qualified Leads
5. More Credibility
Rich Snippets are Google search results with additional data displayed which is pulled from Structured Data found in a page’s HTML. Rich Snippet usually includes reviews, recipes, and events. Google gets this Rich Snippet data from Structured Markup (like Schema) in your page’s HTML. You can expect Rich Snippet results are more eye-catching than normal search results… which can lead to a higher organic CTR.