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Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.

Benefits of Adding Rich Snippets to a Website
Eye catching results
Potential CTR increase
Providing ‘quality’ results
 
Rich snippets are search results that go beyond the basics.Snippets typically appear for queries about specific people, businesses, products, reviews, recipes, events, music, and video.
Major Advantages Of Using Rich Snippets:
1. Higher Chances Of Ranking On SERPs
2. Better Click Through Rates
3. Better Marketing Opportunity
4. More Qualified Leads
5. More Credibility
 
Rich Snippets are Google search results with additional data displayed which is pulled from Structured Data found in a page’s HTML. Rich Snippet usually includes reviews, recipes, and events. Google gets this Rich Snippet data from Structured Markup (like Schema) in your page’s HTML. You can expect Rich Snippet results are more eye-catching than normal search results… which can lead to a higher organic CTR.
 
Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.
 
Rich Snippets?
Rich snippets serve as a “sneak preview” for listings on the SERP and can supplement search query results with more detailed information. Actually Rich Snippets are structured data markup of HTML code, When displayed in Google SERPs, they add visual context for users and help Google understand the meaning and intent behind webpages

Benefits of Rich Snippets in SEO
Using structured data markup (more on that in a moment) added to your site HTML, you provide the search engines more information to better understand the content and intent of each page.
1. Eye catching results
2. Eye catching results
3. Providing ‘quality’ results
 
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