Facts About Link Building for SEO – Quality Over Quantity
Def: Link building, simply put, is the process of getting other websites to link back to your website.
Internal links count too – Why start link building with things you can’t control? Start with your own website. Internal link structure is crawled by search engine spiders just like external links. Link off of your relevant content to each other.
Check Domain authority – Getting links from higher authority sources should be a no-brainer, but sometimes SEOs can get focused on quantity over quality.
Context is key – Get links from content pages that are relevant to your website.
Linking domain should be relevant – The domain that you are getting a link from should be relevant to your site.
Link to the most relevant page – When you get an inbound link to your site, try to get it to link to the most relevant page on your site.
The anchor text matters – Getting a link with a keyword as anchor text instead of your brand name, will give you a bigger bump in authority for that keyword.
Some links can hurt – Not all inbound links to your site are beneficial. Since the Penguin update, Google has been penalizing websites that have too many “bad links.”