Once you create a Facebook page you receive a free platform to promote your activities and business on a daily base. You can post any business updates. Facebook is more of a kind marketing platform on which you can even expand your business to a targeted audience. It helps in building brand loyalty and increasing website traffic by boosting SEO.
The benefits of a Facebook page are almost none. You need to advertise, if you want new customers and for that you need to have a budget. You can share the page on your wall or messenger but you will be better served if you just contact them.
Brand awareness: Facebook is one of the largest social media platforms in the world. Your business' presence will help you gain exposure to potential customers.
Drive website traffic: By posting links to your website, you can help increase online visits.
Targeted advertising: Facebook advertising allows you to target specific demographics, based on location, age, gender and interests.
Generate business leads: Your audience of Facebook 'likes' can be a great starting point to gather sales leads. You can use competitions and giveaways to gather email address to build your marketing lists.
Customer service and feedback: Facebook allows two-way communication between businesses and their customers. You can use the messaging service to deal directly with your customers. Reviews and comments can be a great way to gather customer feedback and find areas for improvement.
Monitor and improve: Use data from your page's 'Facebook Insights' to understand what content works best and plan for the future.