As more backlinks with the anchor text point to your site, as higher you will get with this anchor text in search results. But be careful with making much backlinks. Just start with some and use brand anchor (like your site name etc.) for the first time.
A backlink is when another website links to your website.
Google and other search engines use backlinks to determine the value of your website. Simply put; if Google looks at a website it considers “good”, and sees that website is linking to you, it also assumes you must be “good” too.
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