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You can target the keywords on site description but it should be meaningful and should match the description. Useless stuffing of keywords without any meaning should be avoided, else it would be identified as spam.
 
1. Add Keyword in the first and last para of your post
2. Dont add more than 3 keywords in a post
3. Add Strong Keyword Tags

Follow these 3 steps, traffic is on your way...
 
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