Here is the quote from the email I got:
Any ideas on this?
Don't forget that at 00:00 UTC on April 1st 2011, the brand new .SO domain is open for registration on a first-come, first-served basis for the final General Availability phase! .SO Pre-Order submissions have already stepped up a level as the much anticipated countdown to launch continues. With some of the more popular .SO domain names being registered at the very start of launch, speed is of the importance! Pre-Ordering now ensures your domain is waiting for submission the very millisecond the registry opens its doors. We do all the hard work at launch so that you don't have to!
.SO is a short, memorable domain name, providing a flexible channel to promote your brand and message online. Pre-Order now to secure your name and make it .SO!
Any ideas on this?