Getting steady traffic and some conversions, but searching for your most profitable bundles?
Accurate tracking is the basis of every successful campaign.
Even small data-transfer issues can affect your statistics, ROI calculations, and ultimately the quality of your optimization efforts.
Setting up your tracker correctly before launch is a must.
To make things easier, we’ve prepared a step-by-step guide on integrating Galaksion with a tracker from our trusted partner Binom.
Learn how to configure tracking, monitor your key campaign parameters, and make optimization decisions based on transparent data all in one guide!
Why proper tracking is essential for higher ROI
The @Binom_Tracker + Galaksion integration helps you identify tracking issues, optimize your campaigns based on real data, and buy traffic on better terms.
A few words about companies + welcome bonuses
Galaksion is an advertising network operating on 100% direct traffic from trusted webmasters (no bots, resell, or remnant). Get access to 50B+ clean impressions per month and scale your offers across 4 ad formats, 20+ verticals, and 200+ GEOs! Innovative tools for higher ROI + smart targeting (GPU Targeting, Custom Rates, Traffic Volumes, and MORE) will be available to you upon signup.
@Binom_Tracker is a powerful performance marketing and affiliate tracking platform. It provides deep visibility into campaign performance, with 30+ click parameters, 30 events, and tracking tokens, and reports with up to five levels of data depth. This makes it possible to analyze traffic quality, identify profitable segments, optimize campaigns, make data-driven decisions, and maximize ROI.
Each platform has a clear role. Our ad network handles traffic acquisition and delivery, while the tracker manages routing and analytics.
Here’s what a proper integration helps you achieve from day one:
- track every click and conversion without click_id losses;
- measure the real cost of your traffic inside the tracker;
- identify which zones, GEOs, and creatives generate the best results and which ones call for optimization;
- build a working foundation for scaling your campaigns.
And this is what a correctly configured data flow looks like:
Code:
Galaksion → Binom (click) → landing/offer → conversion → Binom → postback → GalaksionThe most common issues occur when:
- the affiliate network or advertiser isn’t getting the click_id;
- postback fails to return the click_id;
- tracking parameters are cut during redirects.
5 setup principles for accurate tracking
Postback will only work with a valid {click_id}.Without the click ID being passed from Galaksion to Binom, you can't match conversions to the original click. That means accurate attribution is impossible.
The {cost} parameter reveals the true price of your traffic.When your tracker receives the correct traffic cost, you’ll have reliable campaign statistics to optimize bids, evaluate zones, and allocate your budget more effectively.
Macros are the key to effective campaign management.Use tracking parameters like zoneid, geo, cid, and creative_id to guide your decisions. They let you segment traffic, identify where your campaigns are performing well, and quickly spot what needs optimization.
Below, we’ll explain what each macro does and how to use them for your benefit.
Postback accuracy directly impacts optimization.Even a small configuration error can break your postback and lead to missing data. Make sure parameter names are identical across every platform in your tracking flow.
Proper tracking enables scaling.Whitelists and blacklists, campaign cloning, higher bids on profitable zones, and separate campaigns by GEO all work best when your tracking is configured correctly.
Preparing your accounts for Galaksion × @Binom_Tracker integration
Before launching your campaign, you’ll need two accounts:
- Galaksion account, where you’ll create and run your campaigns
- Binom account, where you’ll receive clicks, process tracking parameters, and analyze conversion data
Next, figure out which metrics matter most for your campaign goals.
One of the most common mistakes advertisers make is treating tracker integration as a one-size-fits-all setup. In reality, your ad format, vertical, creatives, and campaign strategy all determine which data points deserve the most attention.
Macros will provide the campaign insights you need for effective scaling.
In the guide below, we’ll explain what each parameter does and how it helps you streamline optimization based on results you’d like to see.
Step-by-step tutorial to Galaksion × Binom integration
Step 1. Add Galaksion as a Traffic Source in Binom.
In Binom, go to Traffic Sources → Create.
From there, you can choose one of two options:
- use the ready-made Galaksion template if it's available in your Binom account;
- create the traffic source manually.
- {click_id} → click ID ;
- {cost} → price per click.
- {zoneid} → identifies the zone;
- {geo} → identifies the GEO;
- {cid} → campaign ID;
- {creative_id} → creative ID.
Understanding tracking parameters: the macros
{click_id} is the unique click identifier that Galaksion passes to Binom. This key parameter matches conversions returned through the postback.Without this macro, Binom will still record the click, but it won’t be able to attribute the conversion to it. As a result, you’ll lose accurate conversion reporting and campaign analytics.
{cost} records the cost of each click.It reveals your actual traffic costs in Binom, helping you calculate ROI and EPC, filter out unprofitable zones, and compare the performance of different traffic sources and slices.
{zoneid} identifies the zone where the click originated.It's the most important optimization parameter for Pop and Push campaigns. You can determine which zones are profitable and which are overspending your budget.
{geo} provides country-level reporting and allows for better decisions on bids, landing pages, and campaign scaling across different GEOs.Particularly valuable for multi-GEO campaigns, where overall performance can hide underperforming regions.
{cid} matches campaign data between Galaksion and Binom.Especially useful when running several tests in parallel, working with duplicated or cloned campaigns, or managing multi-level campaign structures.
{creative_id} makes it easy to compare creative performance and quickly separate strong options from weaker ones.
Creating a Traffic Source in Binom with the click ID, cost, and recommended tracking tokens highlighted.
Step 2. Create a Campaign in Binom.
In Binom, go to Campaigns → Create.
Configure the following settings:
- Traffic Source: Galaksion
- Pricing model: CPC (if you’re running on CPC)
Note: The cost model in Binom should match the pricing model used for your campaign in Galaksion.Press Save.
Step 3. Generate your tracking URL
After saving the campaign, Binom will automatically generate a tracking URL.
Every time a user clicks on your ad, Galaksion will automatically append the required tracking parameters, allowing Binom to record the click and attribute future conversions correctly.
Basic tracking URL example:
Code:
https://yourdomain.com/click?campaign=1&click_id={click_id}&cost={cost}&zoneid={zoneid}&geo={geo}&cid={cid}&creative_id={creative_id}This single URL powers your entire tracking and reporting flow.
Why should you add parameters right away?
Including all required macros before launch gives you complete campaign data from the very first click. This is especially important during testing, when every data point matters.
For example, if you add {zoneid} or {creative_id} when your campaign is already running, all previous clicks will remain without that level of detail. As a result, you’ll lose valuable insights for the early stage of your campaign.
Common mistakes at this stage:
- using an incorrect tracking parameter;
- omitting one of them;
- using custom parameter names that don’t match the postback URL;
- passing click_id in the tracking URL but returning a different parameter in the postback.
Step 4. Paste the tracking URL into your Galaksion campaign
Now switch to your Galaksion profile in our Self-Service Platform.
In the Target URL field, paste the tracking URL generated by Binom.
Basic setup:
Code:
https://yourdomain.com/click?campaign=1&click_id={click_id}&cost={cost}Recommended setup:
Code:
https://yourdomain.com/click?campaign=1&click_id={click_id}&cost={cost}&zoneid={zoneid}&geo={geo}&cid={cid}&creative_id={creative_id}
Basic setup is suitable if your goal is to track only clicks and traffic costs.
For deeper reporting and more precise campaign optimization, we strongly advise adding the expanded tracking parameters right at the start of your campaign. This is especially relevant when working across different verticals and traffic types.
If you’re running broad tests with Pop or Push trafficZones are a key unit of campaign analysis. Without {zoneid}, you can only pause or scale the entire campaign, not optimize individual placements.
If you’re aggressively testing multiple angles and creativesThe {creative_id} parameter shows which approach performs best, whether it’s the messaging, the creative itself, or the placement. It also lets you compare each creative's CR and CTR.
If you’re testing several GEOs within one campaign The {geo} parameter reveals which regions produce your strongest bundles.
If you’re working with tight marginsRegardless of the pricing model, tracking {cost} is crucial for calculating your real ROI.
Step 5. Configure the postback
Postback sends conversion data from Binom back to Galaksion. Here’s what a postback template looks like:
Code:
http://postback.report/postback?cid=123&click_id={clickid}&cost={payout}Where:
- {clickid} → the click ID recorded by Binom;
- {payout} → the payout per conversion.
And here’s how the flow works:
User clicks on an ad from Galaksion. Click is passed to Binom together with {click_id}, {cost}, and the additional tracking parameters. User completes the target action. Binom sends the postback to Galaksion, specifying which click leads to a conversion and the payout attached to it.Each conversion is matched to the relevant traffic source, zone, GEO, and creative.
