Guide: Best Zones by Verticals: target proven high-performing zones from launch

[Galaksion]

Want to focus your budget on only the top-performing zones even before launch?

Best Zones by Verticals is a new data-driven targeting feature that helps you start with traffic already proven to perform well for your vertical. Simply select your vertical, and we’ll automatically match your campaign with a pre-selected pool of high-converting zones.

How does Best Zones by Verticals work?

Best Zones by Verticals runs on a pool of zones Galaksion experts have already selected in advance. These are the zones our own data, testing, and years of experience show convert best for a specific vertical. We use this information to pre-select a pool of historically strong-performing zones for your vertical. You don’t pick individual zones yourself: once you choose your vertical, the system automatically allocates your campaign to this pool.

The mechanics behind it

Galaksion specialists have already built and tested a zone pool for every vertical, based on real performance data and hands-on experience.

You select the vertical of your offer → our system automatically matches your campaign to that pool → you start your campaign with zones already proven to convert well for it.

Note: Best Zones by Verticals works best with direct offers. We don’t recommend using it for smartlinks.

4 ways Best Zones by Verticals improves your performance

Reach your target audience with sniper accuracy

Your chances for conversions will be higher: your ads will be shown in zones most likely to convert based on data, testing, and years of experience for a specific vertical.

Optimize your budget and start off with zones that drive results

Start testing with zones that have already demonstrated strong performance for your vertical instead of spending budget identifying them from scratch.

Streamline the setup process and launch your ad campaigns faster

Setup is easy and fast: get automated whitelists for your vertical right in your campaign settings. For the best results, ask your manager for rate recommendations.

Remember: since best zones are in high demand, make sure your bid is competitive for the selected GEO and traffic segment. Your manager can recommend an optimal starting rate.

Make optimization easier from day one

Start with a more focused traffic pool, collect relevant performance data faster, and use it to fine-tune your campaign as it runs.

Ready to see this tool in action? Just follow the steps below.

Step-by-step guide to the “Best Zones by Verticals” target

Go to the “Campaigns” section and create/edit your ad campaign.
Choose the CPM or SCPM pricing model.
Select the Pops ad format.

Go to “Targeting” and fill in your settings.

In the “Best Zones by Verticals” section, select your vertical.

Top-performing verticals we recommend: Ecommerce, VPN/Utility, Games, iGaming.

Get automated whitelists for “Best Zones by Verticals” after fine-tuning your settings.

This whitelist is added on top of your general white/blacklists. That means you can create a blacklist along with the whitelist of this target (But we suggest that you first test it without the additional white/blacklists.)

Get rate recommendations from your manager. (Don’t skip this step! Your campaign will perform better if the bid is competitive.)

You’re good to go, so just launch your campaign! With Best Zones by Verticals, a perfect match for your offer is just one click away.

Register on Galaksion with the promo code WJUNCTION15, test it now and reach your target audience with ease.