Yahoo! and Bing merged to create the Yahoo! Bing Network in which Bing would take over control of Yahoo!’s search operation. The YBN has been useful for smaller marketing budgets and is grabbing more market share. Since its inception, YBN has not been able to compare to Google AdWords on the size of its market share and reach. However, if we look below the surface you begin to see the silver lining for the Yahoo! Bing Network.