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Both social networking sites are good to generate website traffic. Its depend on use. I will suggest Facebook. Facebook helps to generate traffic to your website.
 
Basically, it depends on what kind of people are you targeting. Reddit is something else and Facebook as well

For FB, 2 ways to get traffic building a page or paying for the ads.
 
Most of users of Reddit use adblock, so if you want to monetize the traffic it will be pretty hard. IMO Facebook traffic is better for CPA conversions.
 
Reddit is a social bookmarking website, which is used less to network and more to discuss.Facebook, while sometimes used as a collaboration platform that is similar toReddit (e.g. with status updates), it is a social network.
 
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