1. lig}{tning

    lig}{tning Well-Known Member

    May 18, 2009
    2,172
    Every website owner or blogger wants maximize their page rankings on Google, which is the world’s most popular search engine. Nuggets of expert advice to help you achieve this are available all over the web. Here we provide a comprehensive round-up of the main tactics and techniques to help you improve the Google rankings of your website or blog.

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    Google is by far the world’s favorite search engine because of its ability to consistently rank pages accurately and speedily thanks to a superior but secret Page Rank Algorithm.
    Google’s page ranking system has greatly enhanced the quality of its search engine, leaving competitors way behind in the game. A website’s true purpose is served when it has high usage, else it is worthless. Since Google is the main referrer almost every time, it is natural that most SEO experts are constantly focused on discovering new ways to enhance their page rankings on Google.
    Google’s Page Rank is based on the number of links one has to and fro their site and their individual page rank. Most SEO specialists do not entirely understand where page ranks originate, and how they are distributed between pages by the internal and external links. Improving page rank involves many other aspects than merely securing reciprocal links.
    What are your awareness levels about Google rankings? There is a whole lot of information on how to maximize your page rankings on Google. Here we share some of the top and proven techniques and strategies for improving your rankings and making your website more Google friendly. You can incorporate these tips to make the most of your website.

    1) Understand how Google rank its pages

    Google’s superior Page Rank Algorithm is the key contributor to its success. It is developed such that in the course of linking to your page, the user is voting that your page is relevant, and with more links/votes received, the better is the page. This algorithm triggered off a frenzied pursuit for links by webmasters. All pages start with an equal page rank, which then gets distributed based on the inbound and outbound links of the page.
    It is essential to remember that other than the page rank, Google also performs a series of actions when a search is commissioned, namely:
    Finding matching keywords on all the web pages
    Ranking based on “on the page†factors like nearness between words, number of repeats etc.
    Calculating inbound anchor text relevance
    Utilizing page rank to determine the sequence of the results display
    Seeking links to your site assumes importance only after the initial three factors are in order.

    2) Check if your page been indexed by Google.

    Firstly verify if Google has indexed your web page. Google with its Googlebots is likely to have already crawled your site, and you may not even be aware of it. The Google advanced search term ‘cache:’ can help you find out if your web page is indexed or not.
    Google’s spiders capture a snapshot of your page when it indexes your site and records it in its cache.
    Use Advanced Google Search Term cache:xyz.com/page.html to check if Google has crawled and indexed the page.

    3) Be aware of your current Page Rank

    Knowing your current page rank will help you kick-start the entire process of improving your ranking and also allow you to monitor the effectiveness of the changes incorporated. Download the Google toolbar to find out the page rank.
    Your page rank indicates how your page is likely to feature in relation to other pages during a random search. This is first calculated as an integer between 1 and 2 million. Then the scale is charted to provide the page rank between 1 and 10. The toolbar shows pagerank between 1 and 10. This is not entirely correct because if for example, the ‘real’ page rank of your website is 1,000,000 and that of a close contender is 1,000,001, then all other factors remaining constant, your competitor will still trounce you despite both pages displaying similar ranks when scored out of 10.

    4) Generate improved page rank for your self

    Since every page on a website originates with a base rank that is similar to the other pages on the web, generating page rank from nothing is only possible by creating more pages. This implies that it is better to have more pages instead of extra long pages. This gives you more page rank to distribute in case the pages are split.
    Making use of quality directories, writing blogs and having other highly ranked websites linked to yours, are other viable options for improving your page ranks.

    5) Preserve your page rank

    While links do not create page ranks, they can help move it on your site as well as to pages on other websites. Your precious page rank can be distributed across the web as the Google algorithm considers pages not domains. Similarly, the reverse holds true too. It is good if these links originate from another site, but if the improved page rank is at the cost of other pages on your own site, then it may not be as good. Thus page rank bleed makes it important to assess how you treat your external links since they can reduce your page rank. By incorporating the ‘nofollow’ attribute in your link, you can link to pages without page rank bleeding. Further making all your external links ‘no follow’ can help you preserve your page rank on your site. Displaying external links as text is also a good way to preserve your page rank.

    6) Focus your page rank where it provides most benefits.

    Considering you have a specific quantum of page rank, it becomes more crucial to choose which are the most vital pages on your site, and then allocate your page rank to them so that they feature prominently in search results. In such situations, having plenty of links to and few links from these key pages is an ideal strategy.

    7) The number of your inbound links

    With the page rank issue taken care of, you next need to focus on who is linking to you. You can find out the number of your inbound links and where they originate coming from, by going to www.google.com, typing in ‘link’ and then the URL of your page. You may also use ‘linkdomain’ command in yahoo.
    Google’s “link†functionality however lists only those links which contribute above a certain level of page rank and not all the links which Google knows about. Thus if you’re obtaining a link from a page that has hundreds of links on it, you may not be getting much page rank from them. Further there is a high possibility that it will not be featured using the link to functionality on Google. The rule of distribution of page rank amongst webpages has been explained above.
    You may notice that most of the inbound links to a particular page are from your own site. This emphasizes the fact that page rank is calculated on the basis of each page and not the website as a whole.

    8) Use sufficient and relevant keywords

    If you aren’t securing enough links, ensuring a sufficient and strategic choice as well as placement of keywords on your page, can help you fix the problem. The common rule is to implement the best keywords in the opening paragraphs so that they get noticed by the search spiders.

    9) Preferably use the US English?

    Ideally use theUSversion of English since the web was their invention. Your English should cater to the majority and secondly, more web searches are going to be returned for US spellings.

    10) The importance of using descriptive<title>, <h1>, and <h2> tags

    Using descriptive <title>, <h1>, and <h2> tags, which quickly conveys the aim or content of the page is a good way to improve your page ranking.

    11) The role of META keywords and description tags

    Using META description tag is one of the most effective ways to get your ‘call to action’ in SERP. In the past, this tactic was misused by webmasters resulting in poor quality search results by the less savvy search engines.

    12) “301†versus META tags to redirect pages

    Renaming a URL may affect your Google ranking. Use the “301†code instead of META Refresh tag for efficiently managing your web page redirection. In case of changing your file name or moving pages around, using the “301†code indicates that the page has been permanently moved, without affecting the page’s search engine ranking.

    13) URL consistency

    Since Google is case sensitive with regards to URLs, maintain a consistent case (lower or upper) in the URL text that follows your domain URL (i.e. after the .com or .com.in). Google does not recognize that www.abc.com/abc is the same as www.abc.com/ABC/ , and even accords different page ranks, although they may the same page. At the same time, Google is not sensitive in the case of keywords, and your search for ‘abc’ and ‘ABC’ will still yield similar results. Thus it is important to be consistent so that your users can link to you. Here are some handy hints to remember when naming URLS:

    1. Always maintain lower case for the root i.e. www.abc.com.in/abc/
    2. In case of a single word, it is unnecessary to use upper case for the first char i.e. images, index
    3. Alternatively use Initial Caps for each word like /ProductInformation/CategoryListing.aspx
    4. Implement the proper noun naming system such as SQL
    14) Relevancy of your links

    The manner in which one’s inbounds links are anchored can deeply influence the Google searches made by users. Google uses the words between your <a href> tags to evaluate which websites closely match your search terms and requirements.

    15) Make your data-driven pages easy to locate

    You know that Google has crawled your website when it features on the Google cache. Since Google crawls data-driven websites, there are a few pointers to remember when optimizing a data-driven website. Having a XML sitemap to enable Googlebot have a single reference point to your key pages is the most ideal.

    16) Attributes for your inbound picture links

    Google looks for the alt text in the case of images, and factors this into its search results. Therefore when you request for links to your site with an image, always incorporate attributes like “alt†and “title†into the code.

    17) Link farms

    Many quick fix search engine optimization techniques involve joining link farms. This is done by paying to be included in a collection of webpages, where the main aim is to offer interconnecting links and harvesting page rank among the members. Beware of the serious consequences of these quick fix techniques. If you are involved in a link farm or have hidden text within your pages, you are bound to be exposed sooner or later and will then have to pay a heavy price for this misadventure.

    18) Do not use frames

    The web was designed so that every URL corresponds to a webpage, which is not possible with framed websites. Thus as websites which use frames often do not get crawled by the search engine spiders, we suggest that you stop using frames.
    If you have already begun using frames, here is what you can do. Incorporate META Tags in your code. However you should also use the no frame tags in your code because some search engines don’t rely on these Meta Tags alone. Many use tags to leave messages for those whose frames are not enabled. But this is the only part of the site search engines will be able to search. Making a summary of your website and its objectives with a link back to the home page, on every page of your site is a good idea.

    19) A flash website with an alternate HTML version

    With companies increasingly opting for visually more appealing websites, Flash is becoming more common. However since it remains invisible to most search engines, incorporating a HTML version with the same content as the Flash version is a good idea. It also comes in useful for users who do not have Flash on their PCs or for users who are more interested in speedy page loads.

    20) Minimal use of JavaScript

    Some websites have JavaScripts for fancy menus, drop downs or scroll overs. There are quite a number of search engines which do not recognise JavaScript. And for even those who do so, if most of the web spider’s time is spent on sorting through your site’s JavaScript instead of its website content, your content may not be indexed altogther. Including files in all pages helps keep the code clean whilst allowing search engines to index pages.

    21) Fix shabby URLs

    Shabby and carelessly named URLs surely make it difficult for users to browse your site. But if that isn’t enough, they can also negatively affect your Google rankings. So have them fixed at the earliest and prevent any further damage and loss of precious page rank on Google.

    22) The size of your web page

    Keeping your web pages within the 101k size limit should be your rule. Apart from the fact that the smaller pages, the faster would be the page load time.

    23) Correctly redirect pages for a more search engine friendly website

    No one wants to part with their Google ranking to the redirect page when it can all be channelised to the destination page. In order to prevent this and to ensure that the spider is able to follow the redirect, you should have the correct redirecting code and ensure that your page redirect is compatible with the Search Engine Friendly Redirect Checker

    24) Maintain the Google file size Limit

    Search engines determine the size and type of the file when they retrieve a document. Files more than 30MB are discarded and not indexed. In case of HTML format, then up to 2.5MB of the document is indexed and cached, while the rest is discarded.
    In a non-HTML format, the search appliance first downloads the non-HTML file and converts it to HTML. It indexes the first 2MB of the HTML file, if the converted content is less than 4,000,000 bytes. If it is more than 4,000,000 bytes, the document is not indexed, but the document and a link to it do appear in search results. The search appliance caches the first 2MB of the HTML file, whilst discarding the rest of the HTML and non-HTML file.

    25) Register your domain for a long period

    If you want Google to instantly recognize your domain as a permanent domain, then have it registered for its maximum permissible period (10 years for .com) at one go. This lets Google consider it is permanent and thus give you a higher score much quicker.

    28) Get a Google Places entry

    Make sure you have a Google Places entry, now that Google has increased its focus on local search and promoting local services. This will help your business to be easily found in searches for services in a local area.

    27) Always create 301 redirects

    Remember to always set up 301 redirects when you are moving or deleting a page so that you can retain your Google ranking, else you will have to start all over again, from square-one. To do this you will have to log all 404′s to a database.
    While there are many tools to detect 404′s, Google Webmaster tools is the preferred option.

    28) How to redirect

    As cited above, remember to unfailingly add a 301 redirect to a new page or a page for missing pages, every time you move a page or just delete one. Here are ways to do it:-

    1. By adding a 301 redirect in code: This performs well but it gets inconvenient to manage redirects list and you need to keep the page handy.
    2. By writing an HTTP handler: This is a more convenient option because you can choose where to save your redirect list, though you yet need to manage a custom codebase.
    3. By writing an add-on for IIS URL Rewriter: This is the best and most recommended option since there is no code, but only a mapping data that needs to be managed.
    To conclude, every website owner or blogger should aim for the top most Google ranking. Having said that, implementing each suggestion initially may seemingly be a daunting task. However if you take it one at a time, you’ll find yourself motivated to make more improvements as accomplishing each one brings you closer to your ultimate goalof improving the Google rankings of your website or blog.

    Credit Goes To: Kaushal Gandhi
    Sharing is Caring
     
  2. gopinath112

    gopinath112 Well-Known Member

    Jul 4, 2010
    471
    ahh taken a long time to read but use full.But i had a photoblog and wont use any disc to analyse keyword.Do any one have idea how much keyword density to use?
    fine with PR as my blog is PR2
     
  3. Praveer

    Praveer Well-Known Member

    Jul 21, 2010
    1,616
    Really informative read mate. Thanks a lot for sharing.
     
  4. wojtek1988

    wojtek1988 Well-Known Member

    Jul 26, 2011
    126
  5. cyano

    cyano Well-Known Member

    Jun 20, 2010
    676
    thanks for the share mann
    its good for the newbies
     
  6. lig}{tning

    lig}{tning Well-Known Member

    May 18, 2009
    2,172
    You guys are welcome
     
  7. sww

    sww Well-Known Member

    Aug 18, 2010
    81
    Thanks for sharing mate.
     
  8. Rizwan Saleem

    Rizwan Saleem Well-Known Member

    Jun 9, 2010
    119
    such a wonderful thread...:) thanks
     
  9. Mirza

    Mirza New Member

    Aug 29, 2012
    3
    wonder full stuff ! thanks alot man
     

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