Which one is best for keyword ranking on search engine?

[utomtear]

I have keywords with two phase, one ranking on in 100 while second one is ranking 500+.

Keywords is look like php programmer and php programmers, difference is only s at end of keywords.

php programmer - 100
php programmers 500

Which keyword, I have to target for seo, so I can get my both keywords ranking on search engine.

Thanks!

 

[merlyn]

What's the competition for the keywords? If php programmers has very low competition and decent searches, then i'd go for it as it would be much easier to get it to page 1 as compared to the other one. Do your keyword research fully first.

 

[crownjingle]

Why not target both of the two phrases?

 

[warrichpk]

If I were you I would be going for the second phrase. After checking for the competition the second one has more searches so it would be worth it to rank for this one. Also the first phrase is also covered in the second
phrase. Good Luck.