The term On Site SEO, also called On Page SEO, applies to a group of elements on a particular webpage that add to the overall optimization of that page.
Search Engine Optimization has mainy two parts, On-Site SEO and Off-Site SEO. Whatever activities you do in live site is called On-Site SEO, which includes Meta Tags Optimization, H1 Tag Optimization, Image ALT tag, Link Structure, Unique Content, Keyword Density, XML sitemap, robots.txt, etc... If you will do proper On-Site SEO then you can make your website Search Engine Friendly. On-Site SEO is one of the most important parts of Search Engine Optimization.
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