Backlinks is important to exposing your brand to broader audiences,
Social Media is good way to promote your website.
For example,
Facebook Youtube,
Pintereset Polyvore
Similarly to social network sites like Pinterest and Polyvore, photo sharing sites give you the opportunity to display visual content that is related to your business,
It mainly depends on the purpose of your site.
If you have a site with membership kind of thing or you sell services, then offer discounts for limited time, release promotional codes, stay active on social media to build some authentication, get some paid advertisements and more. There are a huge number of options that you can opt in order to promote your site. The choice depends on the availability of resources which include time, money and skills.
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