Cloaking is an black hat seo. It is used to make search engine crawler fool but if you caught by search engine your website will be penalized. By cloaking you made two different page one for showing search engine and other is for user.
Cloaking is a black hat search engine optimization technique that is used to deceive search engines in hopes of a better ranking. When a search engine spider arrives at a site, it's IP address is used to trigger the presentation of different content than that which an internet browser would see.
Cloaking is a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else.
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