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How come a forum with 22k members has an alexa of over 700k?

Explain please? :)

The 22,000 users are not bots, they are real people.
The alexa rank is sow low because I recently had to change the domain, but its going up really fast. Now its 500,000+ and this week rank is 100,000+

If you have any other questions just post here.
Good luck!!
 
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