Hi, webmasters. I am currently managing two Facebook pages for small local shops in my country, so i am writing content, posting videos, links to their website, uploading info, the regular stuff, etc. I want to know how effective is the paid advertising on Facebook and especially boosted posts, and pages. Do they really bring traffic to the page and then website? Or it depends? On what? Share your opinions about it, i will be grateful to hear some valuable response.