Yep, this is exactly what's gonna happen.
Besides, most of the Changes that have been made to WJ lately have been like 'Brownie Points' Changes.
You know, things like
Rep
Thanks
Like
Stars
Friends
Profile Views
There were some cosmetic changes, like Rounded corners, which are still inconsistent.
Most boxes have rounded corners at the bottom.
When creating/editing threads, the boxes don't have rounded corners at the bottom.
Even if this is a good suggestion, considering this trend, I am assuming the next in line is vbExperience, or things like that.
On topic, I think it would be a huge task to verify if a guy owns a website.
It wouldn't actually be that hard to verify ownership. They could simple insist on users uploading a blank file like wjunction_USERIDHERE.txt to their website, and simply running a script that checks the file exists. Similar to how you verify ownership of a site in google webmaster tools etc..