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Alright, quick background check. I once worked as a social network manager for a few smaller companies in my local area. Simple stuff really. Companies that sold products or wanted their brand name pushed out locally more. So I learned how to run a few decent Twitter contests. Here are my suggestions for those who want to utilize that particular Social Network for marketing:
1. Keep it cheap. Your company may or may not have a large expense budget, so try to keep it to a small budgent. Something that seems like a premium but actually costs very little to the company. Example: a high-scale spa resort running a contest for free 1-hour massages. Little to no merchandise cost.
2. Give away a lot. Five $100 prizes goes a lot further than one $500 prize. More people are willing to go for smaller prizes if there odds of being selected are improved.
3. (this one is a bit more technical.) Make the "sign-up" process very simple. Basically, tell them to follow you, Re-tweet and @mention your company with the link to the contest specifics. You are going to pick from the list of people in your @mention box. This keeps the sign-up process EXTREMELY simple so more people are willing to spend a quick 30 seconds to broadcast your message. THIS IS A NECESSITY! Making it more complex might help with potential sales leads, but you are also going to get a LOT less brand recognition and backlinks.
That's it! Now strategize away. Good luck with your marketing strategies.
1. Keep it cheap. Your company may or may not have a large expense budget, so try to keep it to a small budgent. Something that seems like a premium but actually costs very little to the company. Example: a high-scale spa resort running a contest for free 1-hour massages. Little to no merchandise cost.
2. Give away a lot. Five $100 prizes goes a lot further than one $500 prize. More people are willing to go for smaller prizes if there odds of being selected are improved.
3. (this one is a bit more technical.) Make the "sign-up" process very simple. Basically, tell them to follow you, Re-tweet and @mention your company with the link to the contest specifics. You are going to pick from the list of people in your @mention box. This keeps the sign-up process EXTREMELY simple so more people are willing to spend a quick 30 seconds to broadcast your message. THIS IS A NECESSITY! Making it more complex might help with potential sales leads, but you are also going to get a LOT less brand recognition and backlinks.
That's it! Now strategize away. Good luck with your marketing strategies.