new design....??? but don't forgot the 6 word "Simple".
you know why lulzimg is popular, because it's simple what we need is just a upload button not a other shits, so it is a mass success(lifetalk's one, it's a another reason for success)
so always be
simple in design
and you're going to release new option
"recharge through SMS".....??
sure, it attract more clients because most of guys have free sms(they recharge sms boosters or free sms plan)
if possible add the Toll-free sms number, so users send sms to that number for recharge(may cost you more, but it increase reputation), but bulk purchase may reduce price
or
create a local number database api, that is place one or more number per state, so users can send sms to that number for free/normal local charge...
Note:
i think you're too from india, then you're aware of irctc website(yes central government official railway ticket website) , it's full of ads and popup, even the govrnment doesn't look a like corpaorate...they already taking 10-15 rupees/person for online recharge, and each day they earn 10-50lakhs from this service charge(more than enough for servers and maintenance of online service) but still they put ads...
and they know indians have poor infrastructure in internet, but they have full of ads in site...slow internet connection people may need to wait for long time to load that Full ugly ads loaded page.
So always think,
why you're here,
what's your main target,
Analyse your growth,
any unique idea to improve service,(trasnfer credit within users, mobile contact backup and more..)
Discuss these with your partners.
i am always here for new suggestions