kanesimicart
Active Member
(SIMI CART) - The founding father of mobile search application Relcy, Rohit Satapathy, thinks he's built a much better mobile internet search engine. His focus is less on mobile content, though that’s there, than “apps and actions.”
Satapathy and the team within the last 2 yrs happen to be creating what he states is really a superior understanding graph as well as an index of deep linked in-application content. Satapathy also argues that Relcy’s search engine results tend to be more “actionable” than Google’s. An illustrative example is really a comparison of recent results for “Star Wars: The Pressure Energizes.”
The very best links and content featured within the Google SERP are basically a replication of desktop results, rated and formatted in a different way. (Ironically, Google desktop recent results for “Star Wars” prioritize movie showtimes versus news.) The Relcy mobile results favor movie showtimes, application content and the opportunity to buy tickets.
If your Relcy user clicks an application icon, and it is placed on her phone, it'll open the application, and she’ll automatically get to the appropriate content within that application. Here is a local restaurant search example. When the application isn’t installed, she’ll either automatically get to a mobile web form of the page or motivated to download the application. In addition, there's a discovery tab (not pictured) that provides a variety of mostly local internet search groups.
There’s no question that Relcy offers a rich and “native” mobile search experience. And people who download and use it over time may well agree it’s a better mobile search engine. The challenge for Relcy, however, is getting people to pay attention.
Greg Sterling
