question the Pop-up ad

[Anonymusx]

HI!
One question the pop-up ad site.
My website daily 500-1000 visitors, but the advertsing site impressions only 50-100..
Why? Possible use visitors ude adblock, or browser disabled the pop-up ads?
So this normal?

 

[Ashleyuk1984]

I would say this is normal.
Loads of people have adblock installed, and quite possibly some other pop-up blocker.

 

[khan99]

about 20% have ad-blockers.
also, the number you wrote is unique visitors?

 

[Garrett]

there must be an issue there. with those numbers you posted it would almost be as if 80% of your audience is using ad block which is basically a nightmare scenario for any webmaster