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LosPollos: an affiliate network and advertising platform for effective traffic monetization.

LosPollos smartlinks fit any goal and any volume, from large-scale ad campaigns to monetizing leftover, untargeted, or irrelevant traffic. Proprietary in-house technology, a wide range of verticals, and years of experience squeeze the maximum profit out of every click.

Who the platform is for
  • Webmasters: a clean interface, high-performing smartlinks, and regular payouts with no delays.
  • Advertisers: only quality traffic from exclusive, vetted sources.
  • Affiliates: on top of monetizing popular sources (Social, Email, SEO, and more), we convert traffic-back and hard-to-target mixed traffic really well. And the eCPM and conversion rates stay among the best on the market.
  • Ad networks: revenue even from misclick, untargeted, and back-button traffic.
Why LosPollos
  • Direct advertisers and programmatic demand compete for every click in a single auction, and the ad that pays the most right now wins. No manual offer swapping, no endless split-testing. The platform does it for you.
  • The smartlinks hold more than 20,000 exclusive offers with multilingual prelanders and proven high-CTR creatives.
  • More than 200,000 partners and billions of conversions have made LosPollos a leader in smartlink technology.
Verticals (one link for every country and device): Dating, Adult Dating, Casual Dating, Gay Dating, Cams, Adult Games, iGaming.

Terms
  • Weekly payouts, no hold, no delays. Minimum: $100.
  • Real-time stats in your dashboard.
  • A personal manager will help you set up postback to a third-party tracker and unlock higher rates on large volumes.
  • Just send the traffic, LosPollos handles the rest. Simplicity, high rates, transparency, and automation: that is what has set LosPollos apart for years.
 
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340 comments



We would like to remind you that Casual Dating is an ideal Smartlink for those who send traffic from sources that prohibit 18+ creatives.
Prelends of this vertical easily pass moderation and provide high profitability. This week's results are especially strong for Norway.

Casual Dating TOP20:

  • New Zealand $69.7
  • Denmark $57.8
  • Germany $53.5
  • Norway $51.1
  • Sweden $49.6
  • Australia $48.2
  • Israel $44.7
  • Austria $44.3
  • Belgium $42.2
  • Portugal $40.1
  • Poland $36.6
  • Russia $35.2
  • Finland $32.7
  • Hungary $29.3
  • Canada $27.2
  • USA $26.8
  • Switzerland $25.9
  • Netherlands $24.3
  • Luxembourg $21.9
  • United Kingdom $20.1
 


Conversion in the USA and all English speaking countries has been improved. For maximum profit, we recommend targeting the male audience 25+.

Dating TOP20:

  • Norway $90.2
  • New Zealand $88.1
  • Denmark $85.9
  • Switzerland $82.5
  • Australia $79.6
  • Austria $77.3
  • Sweden $75.4
  • USA $69.6
  • Belgium $68.8
  • Canada $64.2
  • Germany $61.6
  • Portugal $58.4
  • Netherlands $55.9
  • United Kingdom $53.2
  • France $51.8
  • Italy $48.7
  • Spain $46.4
  • Finland $43.8
  • Czech Republic $41.6
  • Ireland $38.5
 
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Private offers have been added for the UK, which you will not find anywhere else on the market. The funnel for this country has also been significantly improved.
If you have Facebook traffic and are not working with us yet, please contact your account manager. He will provide you with a link specifically targeted for Facebook traffic.

Dating TOP20:

  • Norway $90.6
  • Austria $88.7
  • Denmark $81.5
  • Sweden $74.4
  • Belgium $70.8
  • United Kingdom $66.9
  • Australia $63.1
  • Germany $59.9
  • Finland $58.1
  • Switzerland $57
  • USA $54.3
  • Canada $53.2
  • Portugal $52.5
  • Czech Republic $51.7
  • Netherlands $49.1
  • France $48.3
  • Poland $47.2
  • Hungary $43.7
  • Ireland $39.2
  • South Africa $36.9
 
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Attention, partners! We would like to remind you that a unique set of offers, specially tailored for the Indonesian market, is available on our Mainstream smartlink. Pre-landers optimized for this geo deliver high conversion rates for any traffic sources, making it even more effective to work with our smartlink.

Mainstream TOP20:

  • Austria $25.3
  • New Zealand $21.9
  • Sweden $19.4
  • USA $18.6
  • Canada $15.3
  • Estonia $14.8
  • Norway $14.6
  • Australia $14.4
  • Denmark $13.6
  • United Kingdom $12.6
  • Belgium $11.1
  • Switzerland $10.5
  • Germany $9.8
  • Czech Republic $9.5
  • France $9
  • Italy $8.4
  • Saudi Arabia $8.2
  • Slovakia $7.3
  • Brazil $6.9
  • Indonesia $5.2
 

iGaming: Canada - one of the most profitable GEOs​

We continue our series of articles on verticals and key regions with high eCPMs. This time it's iGaming: we analyze where this vertical generates maximum revenue today and what affiliates should pay attention to.

Canada: $133.2 eCPM and stable growth​

This makes the country one of the top GEOs for traffic monetization in this niche.

Main reasons:

  • Canadians are actively involved in online entertainment, including betting and casinos.
  • There is a high level of trust in licensed operators.
  • Affiliates manage to competently build funnels with high conversion rates.
  • And most importantly: relatively low competition among advertisers compared to Tier-1 markets.

Top 20 Countries by eCPM in iGaming (2025)​

๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $202.9
๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $163.2
๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $162.4
๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $133.2
๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $128.4
๐Ÿ‡ฐ๐Ÿ‡ผ Kuwait โ€” $125.0
๐Ÿ‡ง๐Ÿ‡ญ Bahrain โ€” $121.1
๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $93.9
๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $84.1
๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $83.2
๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $63.1
๐Ÿ‡พ๐Ÿ‡ช Yemen โ€” $53.6
๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Arabia โ€” $51.1
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $50.9
๐Ÿ‡ฆ๐Ÿ‡ฟ Azerbaijan โ€” $46.3
๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $31.7
๐Ÿ‡ฟ๐Ÿ‡ฆ South Africa โ€” $30.4
๐Ÿ‡บ๐Ÿ‡ธ United States โ€” $27.2
๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $26.9
๐Ÿ‡ต๐Ÿ‡ญ Philippines โ€” $21.1



What Should Affiliates Do?​

  • Choose Canada if you are looking for stable ROI - especially when working with quality traffic and native landings.
  • Pay attention to AT, NL, AU - eCPMs are even higher there, but competition is also high.
  • Experiment with approaches and segments within GEO: creatives with live betting, author reviews of casinos, etc.
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Adult Dating: Denmark โ€” a key GEO for effective traffic monetization​


We continue our series of articles on verticals and key regions with high eCPM. Today, the focus is on Adult Dating. This is a vertical where approaches, creatives, and traffic sources operate on the edge, but are capable of generating maximum revenue when properly configured.

Denmark: $57.3 eCPM โ€” a country worth paying attention to​


In 2025, Denmark became one of the top countries for monetizing Adult Dating traffic. With an eCPM of $57.3, it made it into the top 5 in the world, surpassing even the UK and the US.


Why this is important:

  • The level of digital awareness among users in Denmark is one of the highest in Europe.
  • Both pre-landers and direct offers work well, especially in mobile format.
  • The Danish audience is active, financially capable, and ready to engage when presented with the right offer.

Top 20 Countries by eCPM in Adult Dating (2025)
๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $68.4
๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $60.3
๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $58.8
๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $57.3
๐Ÿ‡น๐Ÿ‡ผ Taiwan โ€” $52.8
๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand โ€” $52.1
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $47.6
๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $44.1
๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $43.8
๐Ÿ‡ญ๐Ÿ‡ท Croatia โ€” $42.9
๐Ÿ‡บ๐Ÿ‡ธ United States โ€” $40.5
๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $36.3
๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia โ€” $35.7
๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia โ€” $34.5
๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg โ€” $33.9
๐Ÿ‡ณ๐Ÿ‡ด Norway โ€” $32.8
๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $30.1
๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $29.4
๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $27.6
๐Ÿ‡ซ๐Ÿ‡ฎ Finland โ€” $26.2

Conclusion​


If you work with the Adult Dating vertical or are testing this niche, Denmark is an underrated but extremely promising market. Good audience response and low competition create ideal conditions for growth. Try combinations with mobile-first creatives, native landing pages, and competent geo-segmentation.
 
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Casual Dating: Switzerland tops the eCPM ranking​

We continue our series of analytical articles, today focusing on Casual Dating. One of the most stable and profitable niches in arbitrage. Switzerland tops the ranking, surpassing Israel, the US, and Australia.

Top 20 GEOs by eCPM in the Casual Dating:​

  1. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $48.3
  2. ๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $47.8
  3. ๐Ÿ‡บ๐Ÿ‡ธ United States โ€” $46.5
  4. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $46.2
  5. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $45.7
  6. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $44.6
  7. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $43.9
  8. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $37.3
  9. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $35.2
  10. ๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $33.1
  11. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $31.0
  12. ๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $27.9
  13. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $26.8
  14. ๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $26.2
  15. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $23.6
  16. ๐Ÿ‡ฎ๐Ÿ‡ณ India โ€” $21.4
  17. ๐Ÿ‡ซ๐Ÿ‡ท France โ€” $20.5
  18. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $17.3
  19. ๐Ÿ‡ง๐Ÿ‡ท Brazil โ€” $14.2
  20. ๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico โ€” $13.1

Why Switzerland?​

Casual Dating consistently maintains high monetization rates around the world, but Switzerland shows particularly good results thanks to a combination of several factors:

  • Wealthy audience โ€“ one of the highest per capita incomes in the world.
  • Mobile engagement โ€” active use of smartphones and online dating services.
  • Users show high engagement with casual dating offers and are open to registration and subscriptions.

Recommendations for affiliates​

  • Test multi-landing pages and A/B splits โ€” even minor localization can increase CR.
  • Use the Smartlink format for automatic conversion optimization.
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Top 20 eCPM in Adult Games: Sweden breaks into the top with $45.1​

Hello, everyone! Here is the new Weekly Digest on eCPM. If you work in the Adult Games niche, now is the time to take a look at the Swedish market: the country has unexpectedly broken into the top, showing a significant result of $45.1.

Top 20 Countries by eCPM in Adult Games​

  1. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $62.7
  2. ๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $59.1
  3. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $56.1
  4. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $54.4
  5. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $45.1
  6. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $44.6
  7. ๐Ÿ‡น๐Ÿ‡ญ Thailand โ€” $44.2
  8. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $43.7
  9. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $42.9
  10. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $41.8
  11. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $40.1
  12. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $34.9
  13. ๐Ÿ‡ท๐Ÿ‡บ Russia โ€” $32.0
  14. ๐Ÿ‡บ๐Ÿ‡ธ United States โ€” $31.5
  15. ๐Ÿ‡ซ๐Ÿ‡ท France โ€” $28.7
  16. ๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $22.1
  17. ๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico โ€” $21.3
  18. ๐Ÿ‡ฒ๐Ÿ‡พ Malaysia โ€” $20.4
  19. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $17.7
  20. ๐Ÿ‡ง๐Ÿ‡ท Brazil โ€” $16.5

Tips for affiliates working with Adult Games:​

1. Sweden is on the rise โ€” test creatives for the local market.
Use the Swedish language, flags, local memes, and emphasize โ€œEuropean quality.โ€ This gives you +CTR on almost all formats.
2. A/B test by device and time of the day.
In Scandinavia, activity often increases in the evening and on weekends. Check it out: your traffic may show higher conversions between 5 p.m. and 11 p.m.
3. Want explosive conversion?
AI-assisted creative content in provocative scenarios is your secret sauce! Proven: the more explicit the subtext, the hotter the leads!
4. Keep an eye on eCPM not only in top geos.
For example, Poland and Thailand are also in the top right now โ€” if you know how to scale, you can duplicate ad sets there, adapting to the local market. Often, eCPM is higher where competition is lower.
5. Update creatives every 5โ€“7 days (if not earlier)
The adult segment burns out quickly. If your CTR is falling, it's almost certainly time to change your creatives.
6. Don't spend your entire budget up front.
Warm up your campaign, look at conversions, and disable weak placements. Sometimes you can save up to 40% of your budget through quick optimization.

 
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Top 20 Countries in Adult Dating by eCPM: Belgium Holds Strong in the Global Ranking!​

Weโ€™re continuing our series of vertical performance insights, and this time weโ€™re focusing on the Adult Dating niche. This time it is Belgium with an impressive $54.6 eCPM, it confidently secures a spot in the global top 3. This performance showcases Belgiumโ€™s strong user engagement and conversion potential, making it a market that affiliates shouldnโ€™t overlook.

Top 20 Countries by eCPM:​

  1. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $64.2
  2. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $56.5
  3. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $54.6
  4. ๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia โ€” $487
  5. ๐Ÿ‡ฒ๐Ÿ‡น Malta โ€” $46.5
  6. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $43.4
  7. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $42.9
  8. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $40.8
  9. ๐Ÿ‡ณ๐Ÿ‡ด Norway โ€” $39.2
  10. ๐Ÿ‡ญ๐Ÿ‡ท Croatia โ€” $36.7
  11. ๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand โ€” $36.1
  12. ๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg โ€” $35.4
  13. ๐Ÿ‡บ๐Ÿ‡ธ USA โ€” $33.8
  14. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $31.3
  15. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $30.2
  16. ๐Ÿ‡ฎ๐Ÿ‡ธ Iceland โ€” $29.4
  17. ๐Ÿ‡ฌ๐Ÿ‡ช Georgia โ€” $27.5
  18. ๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan โ€” $25.9
  19. ๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $24.6
  20. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $23.8
 

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Italy Takes the #1 Spot in the Global TikTok Dating eCPM Ranking! ๐Ÿ‡ฎ๐Ÿ‡น​

TikTok is rapidly becoming a key traffic source for dating offers. This time, Italy leads the way, taking the top position worldwide with an impressive $68.5 eCPM. This result highlights how effective the TikTok funnel is for dating in European markets.

Top 20 Countries in TikTok Dating by eCPM:​

  1. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $68.5
  2. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $65.2
  3. ๐Ÿ‡ท๐Ÿ‡ธ Serbia โ€” $64.6
  4. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $63.1
  5. ๐Ÿ‡บ๐Ÿ‡ธ USA โ€” $56.6
  6. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $41.4
  7. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $40.3
  8. ๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $37.2
  9. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $33.3
  10. ๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $27.4
  11. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $25.2
  12. ๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $25.2
  13. ๐Ÿ‡ญ๐Ÿ‡บ Hungary โ€” $25.2
  14. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $22.9
  15. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $21.3
  16. ๐Ÿ‡บ๐Ÿ‡ฆ Ukraine โ€” $21.2
  17. ๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand โ€” $18.2
  18. ๐Ÿ‡ธ๐Ÿ‡ฐ Slovakia โ€” $17.1
  19. ๐Ÿ‡ต๐Ÿ‡น Portugal โ€” $16.8
  20. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $16.5
 
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Top 20 Countries in Adult Dating by eCPM: Israel in 5th Place!

Itโ€™s Friday โ€” which means we have a fresh update of the eCPM ranking in the Adult Dating vertical. This week, the spotlight is on Israel, which secured the 5th position with a result of $48.9 eCPM.

Top 20 Countries by eCPM in Adult Dating
  1. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $73.6
  2. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $62.3
  3. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $59.5
  4. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $53.9
  5. ๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $48.9
  6. ๐Ÿ‡ญ๐Ÿ‡ท Croatia โ€” $47.8
  7. ๐Ÿ‡บ๐Ÿ‡ธ USA โ€” $47.6
  8. ๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand โ€” $47.2
  9. ๐Ÿ‡ณ๐Ÿ‡ด Norway โ€” $44.1
  10. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $42.7
  11. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $41.5
  12. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $37.1
  13. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $36.7
  14. ๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia โ€” $32.4
  15. ๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan โ€” $31.8
  16. ๐Ÿ‡ซ๐Ÿ‡ฎ Finland โ€” $30.5
  17. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $30.3
  18. ๐Ÿ‡ธ๐Ÿ‡ฐ Slovakia โ€” $29.6
  19. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $27.1
  20. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $25.9
 

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TOP-20 eCPM in the Cams Vertical: USA Takes the Lead​

In our weekly eCPM digest, this time weโ€™re focusing on the Cams vertical (webcam). The United States tops the ranking with an impressive $74.5 eCPM.

Top-20 Countries by eCPM in the Cams Vertical​

  1. ๐Ÿ‡บ๐Ÿ‡ธ USA โ€” $74.5
  2. ๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $73.1
  3. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $62.9
  4. ๐Ÿ‡ธ๐Ÿ‡ฐ Slovakia โ€” $57.4
  5. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $51.8
  6. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $50.3
  7. ๐Ÿ‡ท๐Ÿ‡ด Romania โ€” $46.9
  8. ๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic โ€” $43.2
  9. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $37.7
  10. ๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $35.4
  11. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $26.1
  12. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $24.8
  13. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $22.5
  14. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $21.3
  15. ๐Ÿ‡ญ๐Ÿ‡ท Croatia โ€” $20.9
  16. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $19.2
  17. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $18.7
  18. ๐Ÿ‡ซ๐Ÿ‡ท France โ€” $16.1
  19. ๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $15.6
  20. ๐Ÿ‡ฎ๐Ÿ‡ช Ireland โ€” $15.4

Insights:​

  1. Mobile traffic dominates, especially on iOS.
  2. Major cities (NY, LA, Chicago) come with higher bids, but also higher ARPU.
  3. CPM and CPC are higher than in most GEOs, but user LTV offsets the costs.
  4. Time difference of up to 8โ€“9 hours between coasts in the US, keep this in mind when launching campaigns.
 
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TOP-20 by eCPM in Casual Dating: Greece enters the TOP-3

Every week weโ€™re happy to share fresh rankings and insights across different verticals. This time, Greece has made it into the TOP-3 in Casual Dating for the very first time, with an impressive $44.1 eCPM โ€” which means itโ€™s the right moment to pay closer attention to this market.

TOP-20 countries by eCPM (Casual Dating):

๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $54.6
๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $47.2
๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $44.1
๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $42.7
๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $36.8
๐Ÿ‡บ๐Ÿ‡ธ USA โ€” $34.6
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $28.4
๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $28.3
๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $27.9
๐Ÿ‡ณ๐Ÿ‡ด Norway โ€” $26.5
๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $25.2
๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $24.8
๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $23.7
๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $22.6
๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $20.1
๐Ÿ‡ซ๐Ÿ‡ท France โ€” $19.5
๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $19.2
๐Ÿ‡ฎ๐Ÿ‡ณ India โ€” $18.4
๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia โ€” $17.3

What you should know about this GEO:
  • Conversions are especially strong among users aged 35+.
  • The majority of traffic comes from mobile devices.
  • Casual Dating is a good fit for traffic sources that restrict Adult content.
  • Users seeking long-term relationships are more likely to complete targeted actions.
 
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TOP-20 by eCPM in Adult Games: Austria Takes Second Place

Our weekly eCPM report brings new leaders that havenโ€™t appeared in the rankings for a while. Austria, with $70.3, secures an impressive 2nd place in the Adult Games vertical.

TOP-20 Countries by eCPM (Adult Games):

  1. ๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand โ€” $79.1
  2. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $70.3
  3. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $65.4
  4. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $59.8
  5. ๐Ÿ‡บ๐Ÿ‡ธ USA โ€” $52.6
  6. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $51.8
  7. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $47.3
  8. ๐Ÿ‡ซ๐Ÿ‡ท France โ€” $45.8
  9. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $41.2
  10. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $37.5
  11. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $36.9
  12. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $34.7
  13. ๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $31.8
  14. ๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $29.4
  15. ๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $26.3
  16. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $24.1
  17. ๐Ÿ‡ฏ๐Ÿ‡ต Japan โ€” $23.8
  18. ๐Ÿ‡ต๐Ÿ‡น Portugal โ€” $19.5
  19. ๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $16.4
  20. ๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic โ€” $13.7
Key patterns:
  • Localize creatives and landing pages for the Austrian market: German is the primary language, but Austria is multilingual, so testing other languages can also pay off.
  • Adult content is legal in Austria, as long as you comply with advertising platform policies.
  • Competition is lower compared to other Western GEOs, while lead value remains very high, confirmed by both eCPM levels and payouts.
  • The average age is around 42, meaning thereโ€™s a large, solvent adult audience.
 

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TOP-20 by eCPM in Adult Dating: Australia Takes the Lead​

The last Friday of September means itโ€™s time for our weekly eCPM digest. This week, Australia tops the ranking with $67.9.

TOP-20 countries by eCPM (Adult Dating):​

  1. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $67.9
  2. ๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand โ€” $58.5
  3. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $54.2
  4. ๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia โ€” $53.6
  5. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $49.8
  6. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $48.3
  7. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $46.9
  8. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $44.7
  9. ๐Ÿ‡บ๐Ÿ‡ธ USA โ€” $44.2
  10. ๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $42.8
  11. ๐Ÿ‡ซ๐Ÿ‡ฎ Finland โ€” $39.5
  12. ๐Ÿ‡ณ๐Ÿ‡ด Norway โ€” $36.4
  13. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $33.5
  14. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $31.1
  15. ๐Ÿ‡ญ๐Ÿ‡ท Croatia โ€” $28.3
  16. ๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg โ€” $25.7
  17. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $23.2
  18. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $21.9
  19. ๐Ÿ‡ฎ๐Ÿ‡ช Ireland โ€” $20.4
  20. ๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan โ€” $19.6

Insights for affiliates:​

  • Spring in Australia runs from September to November, and dating activity spikes during this period. Itโ€™s the perfect time to boost up your campaigns.
  • Australiaโ€™s time zone is 6โ€“8 hours ahead of Europe, so keep this in mind when scheduling campaign launches.
  • New Zealand ranks second. If Australia isnโ€™t the right fit for your targeting, New Zealand can be a strong alternative.
 

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TOP-20 by eCPM in iGaming: Italy #1​

Hello everyone! Weโ€™ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.

  1. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $186.5
  2. ๐Ÿ‡ฆ๐Ÿ‡ฟ Azerbaijan โ€” $180.1
  3. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $126.5
  4. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $119.5
  5. ๐Ÿ‡ช๐Ÿ‡ฌ Egypt โ€” $87.8
  6. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $61.1
  7. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $55.8
  8. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $49.4
  9. ๐ŸŒ GCC โ€” $38.8
  10. ๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $37.8
  11. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $34.4
  12. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $33.7
  13. ๐Ÿ‡บ๐Ÿ‡ธ USA โ€” $32.6
  14. ๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $30.8
  15. ๐Ÿ‡ท๐Ÿ‡บ Russia โ€” $27.7
  16. ๐Ÿ‡ซ๐Ÿ‡ท France โ€” $25.1
  17. ๐Ÿ‡ง๐Ÿ‡ท Brazil โ€” $22.2
  18. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $22.0
  19. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $21.1
  20. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $19.8

Insights for affiliates:​

  • Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
  • Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
  • There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.
 
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TOP-20 by eCPM in Dating: Canada #5 | Facebook

In this weekโ€™s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Hereโ€™s a quick tip for analyzing our eCPM TOPs: donโ€™t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 โ€“ a great example of an underrated GEO offering both high eCPM and stable conversions.

TOP-20 countries by eCPM (Dating, Facebook Only):
  1. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $92.4
  2. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $85.9
  3. ๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand โ€” $81.8
  4. ๐Ÿ‡ณ๐Ÿ‡ด Norway โ€” $76.1
  5. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $74.3
  6. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $73.9
  7. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $70.2
  8. ๐Ÿ‡บ๐Ÿ‡ธ United States โ€” $65.7
  9. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $62.5
  10. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $62.4
  11. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $59.7
  12. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $45.0
  13. ๐Ÿ‡ฎ๐Ÿ‡ช Ireland โ€” $44.5
  14. ๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic โ€” $44.4
  15. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $36.1
  16. ๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $28.7
  17. ๐Ÿ‡ซ๐Ÿ‡ฎ Finland โ€” $26.4
  18. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $23.2
  19. ๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $21.6
  20. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $20.3
Insights on Dating in Canada
  • Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement.
  • French-speaking audience. Canada has two official languages: French and English โ€“ so itโ€™s important to reflect this in your creatives. When the language and visuals match the userโ€™s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA.
 
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TOP-20 by eCPM in ะกams: USA #1

Today is Friday, which means itโ€™s time for the latest eCPM ratings. In first place is the Cams/Webcam vertical: the US is confidently leading with a result of $79.1. Despite laws and restrictions, interest in live adult content is not declining, but only growing.

TOP-20 countries by eCPM (Cams):
  1. ๐Ÿ‡บ๐Ÿ‡ธ United States โ€” $79.1
  2. ๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic โ€” $68.3
  3. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $67.4
  4. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $63.9
  5. ๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $58.1
  6. ๐Ÿ‡ธ๐Ÿ‡ฐ Slovakia โ€” $56.2
  7. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $49.6
  8. ๐Ÿ‡ง๐Ÿ‡พ Belarus โ€” $47.1
  9. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $42.3
  10. ๐Ÿ‡ซ๐Ÿ‡ท France โ€” $39.6
  11. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $35.7
  12. ๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $32.8
  13. ๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $29.6
  14. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $27.5
  15. ๐Ÿ‡ต๐Ÿ‡ฑ Poland โ€” $23.1
  16. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $19.4
  17. ๐Ÿ‡ท๐Ÿ‡บ Russia โ€” $17.6
  18. ๐Ÿ‡ฎ๐Ÿ‡ช Ireland โ€” $14.9
  19. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $12.7
  20. ๐Ÿ‡ต๐Ÿ‡น Portugal โ€” $11.4
Insights for affiliates:
  • Age Verification: Certain states (Utah, Texas, Louisiana, etc.) require ID to access content, and any verification reduces conversion rates, so keep that in mind.
  • Benefit triggers: In the US, free registration, bonus tokens for newbies, a few free minutes in chat, or discounts on the first private chat work well. Similar C2A can be and should be used in creatives.
  • Push traffic has been proven to deliver the best results for the cams vertical. Small native notifications appear as personal messages on the userโ€™s device and attract attention without the banner adsโ€™ aggressiveness.
  • It is very important for the US that all content is written in correct English. Any errors or inaccuracies in translation instantly reduce conversion and trust.
 
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TOP-20 by eCPM in Adult Dating: Denmark #4

This week, Denmark is confidently in the top 5 in eCPM in the Adult Dating vertical, with a result of $46.2. The geo is consistently in the top of Northern Europe and shows high CR when working with high-quality traffic. The audience here is solvent, prefers an honest and relaxed tone of communication, and responds well to native formats and storytelling.

TOP-20 countries by eCPM (Adult Dating):
  1. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $63.9
  2. ๐Ÿ‡ณ๐Ÿ‡ฟ New Zealand โ€” $59.1
  3. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $47.6
  4. ๐Ÿ‡ฉ๐Ÿ‡ฐ Denmark โ€” $46.2
  5. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $45.3
  6. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $41.6
  7. ๐Ÿ‡บ๐Ÿ‡ธ United States โ€” $41.3
  8. ๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia โ€” $40.2
  9. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $39.9
  10. ๐Ÿ‡ณ๐Ÿ‡ด Norway โ€” $39.2
  11. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $37.1
  12. ๐Ÿ‡ง๐Ÿ‡ช Belgium โ€” $35.4
  13. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $31.8
  14. ๐Ÿ‡ญ๐Ÿ‡ท Croatia โ€” $31.5
  15. ๐Ÿ‡ฎ๐Ÿ‡ช Ireland โ€” $29.4
  16. ๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia โ€” $28.3
  17. ๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg โ€” $27.4
  18. ๐Ÿ‡ซ๐Ÿ‡ฎ Finland โ€” $26.6
  19. ๐Ÿ‡ฎ๐Ÿ‡ฑ Israel โ€” $25.2
  20. ๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $23.7
Insights for affiliates:
  • CR is above average with neutral creatives. Aggressive teasers or โ€œadultโ€ banners do not perform well in Denmark. It is more effective to use calm visuals, light-dating content, and texts about matches based on interests.
  • Payability and high AOV. Users from Denmark are more likely to subscribe and purchase paid features. As a result, ROI on offers remains stable even with a high cost per click.
 
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TOP-20 by eCPM in Adult Games: Italy #1

Trick or treat? Happy Halloween, everyone! Friday is here, and weโ€™re back with our eCPM leaders. This week, Italy takes the top spot with a result of $85.9.

TOP-20 Countries by eCPM (Adult Games):
  1. ๐Ÿ‡ฎ๐Ÿ‡น Italy โ€” $85.9
  2. ๐Ÿ‡ฆ๐Ÿ‡น Austria โ€” $78.2
  3. ๐Ÿ‡ธ๐Ÿ‡ช Sweden โ€” $63.7
  4. ๐Ÿ‡ธ๐Ÿ‡ฐ Slovakia โ€” $62.9
  5. ๐Ÿ‡จ๐Ÿ‡ฆ Canada โ€” $58.3
  6. ๐Ÿ‡ท๐Ÿ‡บ Russia โ€” $56.4
  7. ๐Ÿ‡ฆ๐Ÿ‡บ Australia โ€” $54.7
  8. ๐Ÿ‡ท๐Ÿ‡ด Romania โ€” $48.2
  9. ๐Ÿ‡บ๐Ÿ‡ธ United States โ€” $43.5
  10. ๐Ÿ‡ฉ๐Ÿ‡ช Germany โ€” $42.7
  11. ๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom โ€” $39.6
  12. ๐Ÿ‡ซ๐Ÿ‡ท France โ€” $38.4
  13. ๐Ÿ‡ช๐Ÿ‡ธ Spain โ€” $35.2
  14. ๐Ÿ‡ณ๐Ÿ‡ฑ Netherlands โ€” $29.1
  15. ๐Ÿ‡จ๐Ÿ‡ญ Switzerland โ€” $27.6
  16. ๐Ÿ‡ญ๐Ÿ‡ท Croatia โ€” $25.8
  17. ๐Ÿ‡ฌ๐Ÿ‡ท Greece โ€” $19.1
  18. ๐Ÿ‡น๐Ÿ‡ท Turkey โ€” $16.5
  19. ๐Ÿ‡ซ๐Ÿ‡ฎ Finland โ€” $14.8
  20. ๐Ÿ‡ฏ๐Ÿ‡ต Japan โ€” $13.2
Insights for affiliates:
  • Italy is on the list of countries where adult advertising is permitted and not overly restricted.
  • All text on creatives, pre-lands, and landing pages must be in Italian.
  • According to global data from adult websites, peak traffic occurs between approximately 9 p.m. and 1 a.m.
  • Demonstrate gameplay in your ads. Instead of a static banner, try a GIF with gameplay.
 

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