It depends. Do you have a facebook page? Or group? If you have a nice page with a lot of followers / likes, you can easily promote your products/sites/blogs etc.
But yeah, you will need a lot of followers for this.
Facebook is a huge MARKET
Well, Here are some points you should study if you want to earn via Facebook.
1. Audience Insight (Facebook Marketing Tool, Its in the facebook)
2. Targeting good pages for your service/product.
3. Finding a product, (Start with Teespring or Jvzoo offers maybe)
Its paid marketing, Read more and more about PPC marketing. Let me know if you need any help
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