A Compelling Call To Action might be missing...
Once you hae your targets where you want them, you need to use a strong CTA to nudge them into doing what you want them to do WITHOUT giving them a second thought. You want to make sure, you get them to do what you by being clear in your instruction while you still have their attention.
Laways embed your CTA in benefits.... It would make it easy for your targets to do as you say or as you want