Google's search engine has always looked pretty much the same since it was introduced in 1998. However, Google is now testing a revamped look that is the largest change the search engine has ever done to its website. The new look strips the black bar running horizontally at top and places it as an openable menu on the left side. The move is said to promote Google's other services without making the search engine too cluttered. The new side menu is also more similar to Chrome OS and allows Chromebook and Google's website to have the same look and feel. Another consequence of the move is that it now takes users two clicks to enter other services such as Images and News, which is said to improve the amount of ad clicks and visitors advertisers get. Considering that European Commission is examining claims of Google downgrading rival websites and U.S. senators are calling FTC to inspect Google for unfair practices, the move comes at a surprising time.
http://www.bbc.co.uk/news/technology-16383783
http://www.ft.com/cms/s/2/eea73490-1ea3-11e1-a75f-00144feabdc0.html#axzz1iJVbMOHM
http://www.bbc.co.uk/news/technology-16383783
http://www.ft.com/cms/s/2/eea73490-1ea3-11e1-a75f-00144feabdc0.html#axzz1iJVbMOHM
