Digital Marketing: Definition and Importance

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Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It additionally reaches out to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), social media marketing, display advertising, e–books and any other form of digital media.A solution digital marketing purpose is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to outlook or accept the motive behind that media’s creation. Thanks

 

[stylelifefame]

[h=3]Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.[/h]

 

[brucekenway]

Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.