alex668779
Member
Technology magazine has lots of articles about the importance of SEO. But mostly wrong or it is not useful resources. Especially for a high-level executives, the role of decision-making strategies and long-term budgetary impact to business performance.
It is used for the company was established with a set of products appearing on the market, recognized brand and the resources to invest in other forms of marketing, including SEO.
So, for the newly established enterprises, there are 3 reasons why SEO should not be ignored:
The brand recognition
The question investors
The implementation of the key
When people look at a business, they usually start somewhere? With Google, Google has a tool to navigate my favorite. When I worked at eBay, many people search for keywords with "eBay" more than all the others combined keywords. Therefore, the presence of Google absolutely important for a brand.
The presence from the brand
People will use Google to find you and then find out who you are. What you have fame or not? People have commented for your products? You are links to businesses or business brand? And if you are not available on Google then your potential customers will be less inclined to trust you, resulting in the ability to purchase will decrease and less likely they will read your content.
There are many different ways to manage the brand recognition and reputation on Google and SEO is one of the most effective ways.
The questions from investors
The second reason is the question from investors is quite simple. I talked a lot with the CEO, especially in smaller businesses and they do not believe that is the important thing. Until an investor actually asked them that their businesses are doing with SEO and they do not have a clue what to say, it is quite embarrassing.
Often investors just see SEO as something quite "common" and something they can challenge or question the CEO. "So your SEO strategy be?". In fact, the CEO or the other operators may not know anything about SEO - it is absolutely not true. But, the fact that managers must be prepared for that question. You must have an answer whether it is a simple statement, "Now, we will focus on the brand and our reputation in Google", that's it. Or "We want SEO is a legitimate source of revenue for our business and we are investing heavily in it." This is one of the SEJ resources including knowledge in the field of SEO and see it as a starting point. Investors want to know that you understand SEO and how you plan how to use it. And if you do not have an answer, then you're in trouble.
Do not miss the final result
Reason # 3 is the final performance results. SEO affect your final result in 2 ways:
First, there is a chance. SEO is a channel where you can grow and develop much more traffic. Every one of your customers is on Google, so it will be very important.
Then, if you are not interested in SEO, you may encounter the following issues:
First, negative SEO (Negative SEO): people outside will negatively impact your brand and your business. They'll try to push the negative comments. They will try to be kind to your content from Google. And if you have not noticed, your business will be severely damaged and very difficult to come back.
Second, do not comply with the policies of Google and Google results are not found your content or worse, you will be subject to penalties from them. Sometimes web developers to inadvertently changed to a site that has "fallen off the map" when Google said it is concerned. This also means that Google will not see you. Or marketing team can do something to enhance the visibility of certain principles and violation of Google. Maybe action is intentional or not, but then the result will be that you're in the penalty area.
Third, competition, which is your opponent, they are creating a huge opportunity on Google and has won new customers and generate new revenue. If you want to be a moderator, you will need to capture the market through Google, and here's how we did.
Generally, SEO is a channel to bring a lot of misunderstanding for now. It's not like other marketing channels such as advertising or paid search because these areas have a clear relationship between spending and shift. But for the reasons I mentioned above, it is very important.
Search is an ecosystem, and if you do not play, you will never win.
It is used for the company was established with a set of products appearing on the market, recognized brand and the resources to invest in other forms of marketing, including SEO.
So, for the newly established enterprises, there are 3 reasons why SEO should not be ignored:
The brand recognition
The question investors
The implementation of the key
When people look at a business, they usually start somewhere? With Google, Google has a tool to navigate my favorite. When I worked at eBay, many people search for keywords with "eBay" more than all the others combined keywords. Therefore, the presence of Google absolutely important for a brand.
The presence from the brand
People will use Google to find you and then find out who you are. What you have fame or not? People have commented for your products? You are links to businesses or business brand? And if you are not available on Google then your potential customers will be less inclined to trust you, resulting in the ability to purchase will decrease and less likely they will read your content.
There are many different ways to manage the brand recognition and reputation on Google and SEO is one of the most effective ways.
The questions from investors
The second reason is the question from investors is quite simple. I talked a lot with the CEO, especially in smaller businesses and they do not believe that is the important thing. Until an investor actually asked them that their businesses are doing with SEO and they do not have a clue what to say, it is quite embarrassing.
Often investors just see SEO as something quite "common" and something they can challenge or question the CEO. "So your SEO strategy be?". In fact, the CEO or the other operators may not know anything about SEO - it is absolutely not true. But, the fact that managers must be prepared for that question. You must have an answer whether it is a simple statement, "Now, we will focus on the brand and our reputation in Google", that's it. Or "We want SEO is a legitimate source of revenue for our business and we are investing heavily in it." This is one of the SEJ resources including knowledge in the field of SEO and see it as a starting point. Investors want to know that you understand SEO and how you plan how to use it. And if you do not have an answer, then you're in trouble.
Do not miss the final result
Reason # 3 is the final performance results. SEO affect your final result in 2 ways:
First, there is a chance. SEO is a channel where you can grow and develop much more traffic. Every one of your customers is on Google, so it will be very important.
Then, if you are not interested in SEO, you may encounter the following issues:
First, negative SEO (Negative SEO): people outside will negatively impact your brand and your business. They'll try to push the negative comments. They will try to be kind to your content from Google. And if you have not noticed, your business will be severely damaged and very difficult to come back.
Second, do not comply with the policies of Google and Google results are not found your content or worse, you will be subject to penalties from them. Sometimes web developers to inadvertently changed to a site that has "fallen off the map" when Google said it is concerned. This also means that Google will not see you. Or marketing team can do something to enhance the visibility of certain principles and violation of Google. Maybe action is intentional or not, but then the result will be that you're in the penalty area.
Third, competition, which is your opponent, they are creating a huge opportunity on Google and has won new customers and generate new revenue. If you want to be a moderator, you will need to capture the market through Google, and here's how we did.
Generally, SEO is a channel to bring a lot of misunderstanding for now. It's not like other marketing channels such as advertising or paid search because these areas have a clear relationship between spending and shift. But for the reasons I mentioned above, it is very important.
Search is an ecosystem, and if you do not play, you will never win.