Best Marketing move ever?

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Every person that looks for modern warfare 3 in google or wtv will go to that site. This site is owned by Electronic Arts, that redirects the domain to their BattleField 3 website, a big rival to the Call Of Duty series !
 
Are you sure they did this cheap thingy :| .This is not suitable for a reputed MNC company like Electronic Arts .I think some fanboys did this .
 
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