There's actually a service at alexage dot com that improves Alexa ranking for websites and blogs.My blog's alexa rank went from beyond 200K to 65K in a couple of months, so Alexage worked pretty well for me.
Well for me Alexa is nothing, the stats are nowhere near the actual stats. For instance one of my site which gets just 2k traffic has better alexa than a site having 4k traffic. It must be some complex algo to rank sites in alexa computing based on backlinks & all. So i wont see alexa for comparing sites. But still ppl like to compare & alexa is best publicly available stat to compare.
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