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Search advertising is a powerful tool to help advertisers reach the right target audience. The query, search advertisers to target, and used the name as "keywords".
And suik relationship between queries and keywords are the focus of search ads Google - AdWords. The following are effective ways that advertisers can take to improve efficiency.
1. Determine the appropriate keywords to target customers
Here are some resources available that you can search for your keywords:
- Website: Keywords on account reflects the content on the site is not? If not, consider putting the content into account.
- Products: Auctions keywords core products. For a retailer, factors such as product name or product line can be made for the keyword gain more traffic.
- Brand: Do not forget the value of the brand. Make sure these values are reflected in the choice of keywords.
- The study of customer products: Where is the way that potential customers can use to search for products or services they provide?
Please set up the search process of customers and ensure that their presence in all the operations search of potential users. Special attention to the keywords that represent commercial intent (ie things that contain the word "buy"), or words reflect the thinking, intentions "act now".
- The other advertisers on the market: should research other sites in the same industry and examine their keywords, see the topic has not been used in your keyword list
2. The long keyword
Compared with the keyword shorter (from 2-4 words), containing the keywords will have at least 5 from the average less than half the number of access and display. Similar to the long keyword - keyword to 30 characters or more than (including spaces) can also mean fewer hits than the shorter keyword.
These keywords define a long time, while bringing quality display and access to the lower half. So do not spend too much time for the keyword term.
3. Manage target the right keywords
Organizations classified into groups of keywords to help ease the identification, management and account maintenance becomes simpler. These keywords are usually arranged in each campaign will be easy to check over budget.
For those with limited budgets, account structure allows to maximize the amount of traffic and navigation (conversion) to the more important keywords in the group.
4. Remove keyword search volume low
Be careful consideration to the keyword search volume low. These keywords bring low quality display of months or even years because users are not looking for more (not because of losing the bid price).
Removing these keywords if there are better alternatives. This will bring greater efficiency to the account, including management easier.
5. Management of keyword matching options to fit the growth medium can be controlled
The goal is to use keyword targeted audience of users through their search queries. The use of keyword matching options (match types) will help to better control access to the right users.
Understand the keyword matching options and the role of this option in the account management is an important part of keyword advertising strategy. There are three main types matching options: For broad match, phrase match, and exact match.
Broad historical use Google to decipher the meaning of the query to answer a question or query, while the remaining two match types express the words that users type and sort order of toxicity established with the intention of keywords.
15% of search queries per day on Google completely new. Therefore, the use of broad match will help capture relevant search better. Here is a guide to using the matching options:
- Exact match: Use knowing which specific query frequency is high enough to make use of relevant keywords.
- Phrase match: Use if there is a group of keywords used repeatedly over a number of different queries, and when the need to manage all traffic through these queries. The order of the query plays an important role. For example, the difference in efficacy between the two phrases "bouquet" and "bouquets".
- Broad match: Use if there is a group of keywords used repeatedly over a number of different queries, and the need to manage all traffic through these queries. The order of the query does not matter. For example, there was no difference in efficacy between the two phrases "bouquet" and "bouquets".
Do not spend too much time to build the original or variations of these keywords exactly obscure or combination of keywords. Please variations of keywords related to increased traffic. Misspellings, singular, plural, acronym, or from original press are located out of the habit of keyword combinations of users (not including synonyms).
6. Filter traffic with negative keywords
Negative keywords are an essential part of the success of keyword strategy. Increase efficiency and help control access to better account by making full use of effective negative keywords full.
At the most basic level, negative keywords will prevent the display of advertisements wrong object, although their query syntax related keywords.
There are two primary tools that you can use to find negative keywords: planning and reporting keyword search terms. Find the query does not match the query traffic, or the keyword suggestions in the planning process. In addition to reviewing the statistics in this report, should consider the purpose of the user search.
When looking for negative keywords, not interested in inserting the negative keyword list to query related keywords are currently using. Irrelevant keywords are automatically displayed on the query.
And suik relationship between queries and keywords are the focus of search ads Google - AdWords. The following are effective ways that advertisers can take to improve efficiency.
1. Determine the appropriate keywords to target customers
Here are some resources available that you can search for your keywords:
- Website: Keywords on account reflects the content on the site is not? If not, consider putting the content into account.
- Products: Auctions keywords core products. For a retailer, factors such as product name or product line can be made for the keyword gain more traffic.
- Brand: Do not forget the value of the brand. Make sure these values are reflected in the choice of keywords.
- The study of customer products: Where is the way that potential customers can use to search for products or services they provide?
Please set up the search process of customers and ensure that their presence in all the operations search of potential users. Special attention to the keywords that represent commercial intent (ie things that contain the word "buy"), or words reflect the thinking, intentions "act now".
- The other advertisers on the market: should research other sites in the same industry and examine their keywords, see the topic has not been used in your keyword list
2. The long keyword
Compared with the keyword shorter (from 2-4 words), containing the keywords will have at least 5 from the average less than half the number of access and display. Similar to the long keyword - keyword to 30 characters or more than (including spaces) can also mean fewer hits than the shorter keyword.
These keywords define a long time, while bringing quality display and access to the lower half. So do not spend too much time for the keyword term.
3. Manage target the right keywords
Organizations classified into groups of keywords to help ease the identification, management and account maintenance becomes simpler. These keywords are usually arranged in each campaign will be easy to check over budget.
For those with limited budgets, account structure allows to maximize the amount of traffic and navigation (conversion) to the more important keywords in the group.
4. Remove keyword search volume low
Be careful consideration to the keyword search volume low. These keywords bring low quality display of months or even years because users are not looking for more (not because of losing the bid price).
Removing these keywords if there are better alternatives. This will bring greater efficiency to the account, including management easier.
5. Management of keyword matching options to fit the growth medium can be controlled
The goal is to use keyword targeted audience of users through their search queries. The use of keyword matching options (match types) will help to better control access to the right users.
Understand the keyword matching options and the role of this option in the account management is an important part of keyword advertising strategy. There are three main types matching options: For broad match, phrase match, and exact match.
Broad historical use Google to decipher the meaning of the query to answer a question or query, while the remaining two match types express the words that users type and sort order of toxicity established with the intention of keywords.
15% of search queries per day on Google completely new. Therefore, the use of broad match will help capture relevant search better. Here is a guide to using the matching options:
- Exact match: Use knowing which specific query frequency is high enough to make use of relevant keywords.
- Phrase match: Use if there is a group of keywords used repeatedly over a number of different queries, and when the need to manage all traffic through these queries. The order of the query plays an important role. For example, the difference in efficacy between the two phrases "bouquet" and "bouquets".
- Broad match: Use if there is a group of keywords used repeatedly over a number of different queries, and the need to manage all traffic through these queries. The order of the query does not matter. For example, there was no difference in efficacy between the two phrases "bouquet" and "bouquets".
Do not spend too much time to build the original or variations of these keywords exactly obscure or combination of keywords. Please variations of keywords related to increased traffic. Misspellings, singular, plural, acronym, or from original press are located out of the habit of keyword combinations of users (not including synonyms).
6. Filter traffic with negative keywords
Negative keywords are an essential part of the success of keyword strategy. Increase efficiency and help control access to better account by making full use of effective negative keywords full.
At the most basic level, negative keywords will prevent the display of advertisements wrong object, although their query syntax related keywords.
There are two primary tools that you can use to find negative keywords: planning and reporting keyword search terms. Find the query does not match the query traffic, or the keyword suggestions in the planning process. In addition to reviewing the statistics in this report, should consider the purpose of the user search.
When looking for negative keywords, not interested in inserting the negative keyword list to query related keywords are currently using. Irrelevant keywords are automatically displayed on the query.