3 options magento mobile optimization strategy for your website

[kanesimicart]

Within the flourishing era of mobile, when 63% of individuals expect to do more shopping on their own mobile products within the next couple years ( Latitude, 2012), it’s clear to see why a lot of ecommerce retailers wish to go mobile.


Certainly, Magento businessmen can’t stick out the wave. But your path doesn't finish here. You will find many Magento mobile options and you've got to find the most enhanced choice for you. Which from the mobile optimisation techniques is right for your Magento business?
This short article will reveal the answer you need. Keep reading on!

1. Responsive Magento theme


An internet site having a responsive design may change to suit any display size, whether it’s a smartphone, tablet, laptop or desktop. The web site elements simply shrink or expand and arrange themselves to suit on the device. If you opt to decide on a responsive design, you do not always need to redesign your site.
Rather, responsive functionality does apply for your current website design.

Magento mobile option: responsive theme or mobile site, mobile app is the best ?​

2. Mobile Site

A mobile website is essentially a scaly-lower form of your primary website. A mobile site functions by redirecting smartphone and tablet customers towards the mobile form of your website, built on the separate domain (ex : m.domain.com)

To build a mobile web, you can ask for a solution agency. Based on your desire for functionality, the look and feel they will calculate the exact price for you. But normally, it will cost more than that of a website building.

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3. Mobile App

A local application is software particularly produced for a mobile operating-system in the native language. It's deeply associated with operating-system of mobile products and really should be promoted via applications marketplace ( like Apple store or Google Play,..) Customers need to download the application and do the installation on their own mobile phone.


The finest factor about applications is they are flexible and allow you to haven't only the same things that's on desktop website, but additionally employ awesome mobile-specific features for example utilization of camera, click-to-call buttons, location detected, contacts or art galleries etc…

[h=3]Your turn[/h]How about you? Which options are you using for your Magento store? We love to hear it in the box below.
P.s. Do you want to see some success stories on how people use Mobile app to succeed? Click for more
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Simicart​

 

[MentorsHouse]

Avoid these mobile optimization mistakes
Once you've chose the solution that best suits your goals and budget, here are some common mobile optimization mistakes to avoid.

• Do not block JavaScript, CSS or image files
  Google has long advised SEOs against blocking these asserts (let's say, in robots.txt), as this may result in poorer rankings for your mobile as well as your desktop site. To make sure these are not blocked, perform the Fetch as Google test in Google Webmaster Tools.
• Avoid putting up unplayable content
  Mobile browsers may have problem with license-restricted content or content that requires Flash or an uncommon player to be installed. It's best to avoid these to improve mobile user experience. Learn more
• Set up your redirects properly
  In regards to mobile, faulty redirects are any redirects that point the mobile user to the wrong equivalent of the "desktop" URL. Usually these issues would be reported in Google Webmaster Tools. Learn more
• Watch out for mobile-only 404s
  Sometimes a page that loads perfectly fine on desktop returns a 404 on mobile. The best practices is to ensure the respective mobile page is not a 404 and to always redirect mobile users to mobile equivalents of your desktop pages.
• Don't push users to download your app aggressively
  If you have an app you'd like to advertise to mobile users, this should not be done in such a way that it prevents users from browsing your content unless they download the app. This can cause indexing issues and cause users to have a poor experience on your site. Learn more
• Check for irrelevant cross-links
  If you use a separate mobile site, check its internal links for consistency. Make sure those internal links go to mobile-optimized pages, not to their desktop counterparts (such as your desktop-optimized homepage, for example). Learn more
• Make sure your page isn't too slow
  Speed is a crucial factor on mobile (in part because mobile browsers can't handle bulky pages as effortlessly as desktop browsers). Hence, test the speed of your site for mobile users and improve on it, if necessary.

 

[zohoman]

Interesting read. Got anymore links to articles?