1. ChemicalX

    ChemicalX Well-Known Member

    Dec 10, 2010
    A long time ago, I wrote a post on domain name selection that's sorely in need of an update. Time to deliver...​
    For 99% of the projects we take on, a domain is already part of the equation. However, in some circumstances, we've been called on to provice advice for naming a domain, either for a new blog, a company launch or even just a friend's website. Below, I've listed 12 tips I find indispensable when helping people select a great domain name.

    1. Brainstorm 5 Top Keywords
      When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you're launching a mortgage related domain, you might start with words like "mortage, finance, home equity, interest rate, house payment" then play around until you can find a good match.
    2. Make the Domain Unique
      Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy Flicker.com - I hear kids in their 20's tell parents in their 40's and 50's to see photos on Flickr and always envision that traffic going straight to the wrong domain.
    3. Only Choose Dot-Com Available Domains
      If you're not concerned with type-in traffic, branding or name recognition, you don't need to worry about this one. However, if you're at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org (as SEOmoz does) is fine, owning and 301'ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that's out there - don't make the mistake of locking out or losing traffic to these folks.
    4. Make it Easy to Type
      If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value. I've even heard usability folks toute the value of having the letters include easy-to-type letters (which I interpret as avoiding "q," "z," "x," "c," and "p").
    5. Make it Easy to Remember
      Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name.
    6. Keep the Name as Short as Possible
      Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.
    7. Create and Fulfill Expectations
      When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That's why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.com (whom I usually praise) required far more branding because of their un-intuitive names.
    8. Avoid Copyright Infringement
      This is a mistake that isn't made too often, but can kill a great domain and a great company when it does. To be sure you're not infringing on anyone's copyright with your site's name, visit copyright.gov and search before you buy.
    9. Set Yourself Apart with a Brand
      Using a unique moniker is a great way to build additional value with your domain name. A "brand" is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren't as compelling as branded names like bankrate.com or lendingtree.com. SEOmoz itself is a good example - "SEO" does a good job of explaining the industry we're in and creating expectations, while "moz" gives a web association, and an association with being free, open, and community-driven.
    10. Reject Hyphens and Numbers
      Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.
    11. Don't Follow the Latest Trends
      Website names that rely on odd mis-spellings (like many Web 2.0 style sites), multiple hyphens (like the SEO-optimized domains of the early 2000's), or uninspiring short adjectives (like "top...x," "best...x," "hot...x") aren't always the best choice. This isn't a hard and fast rule, but in the world of naming conventions in general, if everyone else is doing it, that doesn't mean it's a surefire strategy. Just look at all the people who named their businesses "AAA... x" over the last 50 years to be first in the phone book; how many Fortune 2000's are named "AAA company?"
    12. Use an Ajax Domain Selection Tool
      Websites like AJAXWhois and Domjax make it exceptionally easy to determine availability of a domain name - just remember that you don't have to buy through these services. You can find a name you like that's available, then go to your registrar of choice.

  2. WebCare360

    WebCare360 Well-Known Member

    Dec 19, 2011
    are good ones ;)
  3. Daniel

    Daniel Well-Known Member

    Nov 5, 2009
    Finding a decent domain name is todays marketplace can be extremely frustrating, but as said, don’t spend forever worrying about your domain name. Pick one and focus your time and efforts on the product/services/content on offer.
  4. Gonzo1136

    Gonzo1136 Banned Banned

    Nov 18, 2009
    Fully agree with Overjaculation. I have seen successful site with jackass domain.
  5. foxman

    foxman Well-Known Member

    Feb 28, 2011
  6. jennyjackson

    jennyjackson Banned Banned

    Apr 28, 2011
    Also, avoid using 'to' or 'for' in your domain name, they can be confusing as your visitors may type '2' or '4' by mistake. So, take a note of it before placing an order for a new domain.
  7. jennyforex3

    jennyforex3 Banned Banned

    Mar 5, 2012
    That is good summary about choosing domain names. what about ownership what are the rules to consider.
  8. joerudy1988

    joerudy1988 Well-Known Member

    Feb 24, 2012
    Nice information. Thanks.
  9. ceekeigh

    ceekeigh Well-Known Member

    Mar 21, 2009
    Thanks for the share mate.
  10. UKInternetGroup

    UKInternetGroup Banned Banned

    Feb 22, 2012
    Thanks for this great post

    p.s Flickr do own flicker.com
  11. ShareShiz

    ShareShiz Banned Banned

    Feb 13, 2010
    ive heard hyphens can be good on domain names.. make its so search engines can read your url/keywords better.
  12. joerudy1988

    joerudy1988 Well-Known Member

    Feb 24, 2012
    is that right?
  13. WJQuicko

    WJQuicko Active Member

    Nov 27, 2011
    Great list of advice! hyphen are just fine if they were used once in domain names, but avoid using it if possible.
  14. nrmillions

    nrmillions Member

    Mar 11, 2012
    hyphens are ok for seo purposes but not for branding and advertising purposes. you can also lose traffic to the non hyphenated version of the name.
  15. Drinkordie

    Drinkordie Well-Known Member

    Jun 21, 2010
    My 12 rules:

    1. has to sound good
    2. has to sound good
    3. has to sound good
    4. has to sound good
    5. has to sound good
    6. has to sound good
    7. easy to remember
    8. easy to remember
    9. easy to remember
    10. easy to remember
    11. easy to remember
    12. easy to remember
  16. raisajid

    raisajid Well-Known Member

    Dec 22, 2011
    i recently registered a domain animexmafia.com , do you think its fulfil all aspects of good domain
  17. ::superman::

    ::superman:: Well-Known Member

    Mar 26, 2012

    bookmarked .......this is really a gud info about choosing domain
  18. vps9.net

    vps9.net Well-Known Member

    Apr 17, 2012

    Great list.
    You can also check domain value of the domain; refer this blog: https://www.vps9.net/blog/factors-influence-domain-value/

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