1. Introduction: About the Publisher and his Site
- Niche: Novels
- Traffic sources: Google organic search + Facebook fan page
- GEOs: Asia (VN, ID, PH, SG, MY, TH, TW)
- Platforms: Mobile 70%, Desktop 30%
- Ad formats: Pops + Shuffle Box
“I just wanted to share my unique findings like a Spotify playlist with them”.
Soon, word got around, and more readers joined in. They shared their favorite books, asked for new ones, and helped the project grow.
It didn’t take long before the idea of launching a website came naturally. And, Agung’s simple hobby turned into a real business.
2. Growing Traffic and Building Audience
As his library kept growing, Agung decided to take it more seriously and started learning how to attract new readers. Here’s what helped him expand the audience:- SEO. Agung used different keyword variations, studied competitor websites, and learned from their meta titles and reference pages.
- Facebook community. He created a Facebook group with updates, new story releases, and reading tips. This helped bring a steady flow of returning visitors.
- Consistent updates. Regularly adding fresh stories kept readers engaged and boosted organic traffic.
3. First Challenge: Looking for a Monetization Platform
Agung is a clever strategist. So, he didn’t rush into monetization blindly. Instead, he took the time to study the ad market carefully. He tested several networks, looking for the one that worked best: reliable, profitable, and easy to use.But something was always off: CPMs were not stable, payouts were delayed, or support felt distant. And, as Agung says, the most disappointing part was:
“Even when revenue was good - it never lasted”.
Overall, he wasn’t just chasing numbers: he wanted stability and growth.
This is where ProfitOn came in.
4. Joining ProfitOn and Building the Strategy
In 2023, Agung partnered with ProfitOn, and things quickly changed for the better.He got access to an intuitive dashboard showing clear real-time stats and was matched with a personal manager who:
- explained how everything worked in simple terms
- helped set realistic profit goals
- shared proven monetization tips
- and built a step-by-step strategy to grow revenue
We started with the classic Pops format. Here are the stats for the first week of monetization:
As you can see, Pops brought stable revenue from day one, and profit reached $132 per day by the end of the week. And, it didn’t require any manual work from Agung. He could now shift his focus back to what he loved most: creating content, improving SEO, and growing his traffic.
The site kept expanding, and Pops started bringing more profit: up to $400 a day. Agung continued developing the project and attracting more visitors, while monetization worked on its own:
Once everything was running smoothly, Agung decided to try a new format – Shuffle Box, launched in 2025. It fit perfectly into the site’s design and instantly boosted his results, adding 40% on top of the existing Pops profit.
5. The Results And How ProfitOn Made Them Possible
Over just two years, Agung grew his daily ad revenue from $50 to $600 - all by using just two ad formats: Pops and Shuffle Box.
But it wasn’t just about the formats. ProfitOn provided the full support system:
- On-time payments - with no single delay
- Flexible payouts - daily on PayPal or weekly on Wire, any option works
- Stable CPMs - the income was steady, easy to plan and rely on
- Expert help - Agung could count on his manager not only for monetization advice but for technical guidance, too
His dedicated manager, Maria, made a huge difference. She helped Agung go far beyond the basics of monetization. Thanks to her insights, he learned:
- What GEOs to scale next. Agung first focused on Vietnam, but Maria advised trying more top markets: Indonesia, the Philippines, Singapore, Malaysia, Thailand, and Taiwan. These countries have similar user behavior, and advertisers are very active there, so expanding there could boost results fast.
- Why the mobile version of his site matters so much. Maria reminded Agung that mobile traffic is now the most expensive and competitive. Even small fixes – faster loading or a better layout – can significantly raise CPMs and conversions.
- How to follow industry trends before they go mainstream. She explained that traffic changed with seasons: grows in autumn and slows in summer and winter. Maria suggested posting more content before the fall peak and keeping users active during quiet months via the Facebook group. This helped Agung plan content in advance.
5 Key Steps To Monetize Novels: Publisher Tips
Agung shared five simple things that help him keep growing.1. Build your audience first
As Agung suggests, you first need to grow organic traffic by quality content. Only after the traffic volumes get stable, you can get down to monetization.2. Keep your website user-focused
Make sure your site is both desktop- and mobile-friendly. This way, visitors can read your content anytime, whether they’re at home or on the go.Also, take care of easy navigation. Let users filter content by language, genre, tags, or other details. It will help them find what they love and keep them coming back.
3. Follow the market trends
To keep growing your profits, try using more than just website traffic. You can add our Smartlink to your Telegram channel, create an APK site for Android users, or bring visitors from social media like TikTok, Facebook, or Instagram.These traffic sources are popular right now, and when you combine them with the right ad formats, you can make even more money. If you want to know how — just ask our managers for details.
4. Prioritize quality over quantity
Agung believes that traffic for the sake of numbers doesn’t result in real growth. His advice to fellow webmasters: focus on real users and build honest revenue, without getting obsessed with stats.5. Focus on long-term success
You won’t get a six-figure profit overnight. Traffic monetization is about consistency, so you need to keep working:
- Growing real traffic from trusted sources
- Testing different ad formats
- Checking your stats to see what works best
- Partnering with honest and easy to contact platforms
That’s how you build clean traffic, the right strategy, and steady profit as the result.
Final words from our publisher
“ProfitOn has truly become a reliable partner in monetizing my traffic, and I highly recommend it to other publishers looking for maximum results.”Can’t wait to unlock your site’s full potential and meet someone who gets your needs? We’re here. Join ProfitOn
— ProfitOn Team
$2 CPM for Indonesia, huh? Stop scamming people already.