You need email accounts for many purpose. For example for Email Marketing, For Facebook Account Creation, Or any other forum registration etc. If you need to send lots of email in a day and you send from a single email then you might be looks like a spammer. TO get rid of it many people buy email accounts to make their jobs done easily. like sending many emails from different accounts (for marketing). On ther other way social marketing is important now a days. So if you want to spread your business over social media then you need emails to get more accounts and promote your business. There are other works too. I am just focusing on some that I know. THanks.