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1. Google PageSpeed Insights
Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
2. Moz Local Listing Score
See how your local business looks online
Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
3. Keywordtool.io
Hundreds of keyword ideas based on a single keyword
Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities and common questions asked
4. Google Analytics
Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
You can get this data either under Acquisition > Search Console > Queries or Acquisition > Campaigns > Organic Keywords.
5. Moz Link Explorer
A complete overview of your website, pages, and links
The free version of Link Explorer gives you a quick look at a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.
1. Google PageSpeed Insights
Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
2. Moz Local Listing Score
See how your local business looks online
Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
3. Keywordtool.io
Hundreds of keyword ideas based on a single keyword
Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities and common questions asked
4. Google Analytics
Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
You can get this data either under Acquisition > Search Console > Queries or Acquisition > Campaigns > Organic Keywords.
5. Moz Link Explorer
A complete overview of your website, pages, and links
The free version of Link Explorer gives you a quick look at a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.