you should write down some big social channel such as: fb, twitter, pinterest, g+, instagram,...then prepare a plan base on each channel. The plan should be include content angle, timeline, budget,...on each. And how to connect a brand aweness into the content angle you prepared
Having positive feedback or reviews about your business will definitely help you boost your brand.
When promoting your brand make sure also to ask them for feedback, especially if you think you've served them well.
For branding on social media there are various ways. First create brand page and take help of paid ads marketing even you can go in beginning without paying.
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