I didn't find no threads on this on wjunction...
I am sure most of you guys know about adbrite since most of you guys have used them in your sites. Well they seem to be looking for a buyer for their company but apparently they have failed and they have no choice but to shut down. Not sure if publishers with money in their accounts will be paid. They have sent E-mails out. Here is an article about it:
Talks Fell Through, So Ad Exchange AdBrite Shuts Down
I am sure most of you guys know about adbrite since most of you guys have used them in your sites. Well they seem to be looking for a buyer for their company but apparently they have failed and they have no choice but to shut down. Not sure if publishers with money in their accounts will be paid. They have sent E-mails out. Here is an article about it:
Talks Fell Through, So Ad Exchange AdBrite Shuts Down
Advertising exchange AdBrite is shutting down, after an attempt to find a buyer for the company failed.
CEO Hardeep Bindra is telling partners that the company, which has 26 employees, will close by the end of the month, and is selling off its assets. In an interview, Bindra says he had been trying to sell off the entire company, but sales talks “unfortunately fell through a couple weeks ago.”
AdBrite raised a reported $40 million since 2004, much of it from Sequoia Capital. It was best known for many years as the creation of Philip Kaplan, who had achieved notoriety during the end of the Web 1.0 boom for his FuckedCompany site.
For years the company described itself as the “largest independent ad exchange, rivaling Google and Yahoo.”
But that kind of designation doesn’t mean a whole lot right now, and the ad exchange market is dominated by a handful of large players (you can also add newcomer AppNexus to the mix, as well as Facebook’s newly hatched FBX). Bindra, who joined AdBrite last April after working on Yahoo’s ad exchange, says his marching orders at the time were to set the company up for a sale.