One of the way is take popular keyword and your business location to it.
Eg: Lets say Corporate photographer is popular keyword and you make it long tail keyword by adding location "Corporate photographer in Melbourne" now this is long tail keyword
It is really difficult to say how many exactly. It depends on the competition in your targeted area. Some time ON page enough for ranking on 1st place and some time with 1000's of backlink you would still be on 2nd page.
Hope it was useful
Thanks.
Black hat technique might take your website to top in no time,but once google comes to know about it your website will also come down in no time.
So do not use it.
2 way linking is also called reciprocal linking. When a particular website will have your link and you will have theirs. This is considered as spamming activity.
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