White hat marketing applies the White hat SEO techniques, also known as ethical SEO. The white hat marketing implies that all
SEO activities are carried out while conforming to the guidelines, rules and policies of search engines. It is an ethical
guideline since all site managers abide to the written, as well as unwritten rules and guidelines for SEO. Some of these
guidelines are:
* Providing relevant keywords that cater for short and long tails results
* Updating the content regularly
* Analysing search results analytics reports and take corrective actions as required
* Providing links to other websites as well as requesting other networks to link to this website.
SEO activities are carried out while conforming to the guidelines, rules and policies of search engines. It is an ethical
guideline since all site managers abide to the written, as well as unwritten rules and guidelines for SEO. Some of these
guidelines are:
* Providing relevant keywords that cater for short and long tails results
* Updating the content regularly
* Analysing search results analytics reports and take corrective actions as required
* Providing links to other websites as well as requesting other networks to link to this website.