Turn Free Facebook Traffic into $20K with Smartlink? Here’s How One Of Our Publishers Did It!
Meet our partner - Muhammad Irpan from Indonesia, who turned free Facebook traffic into $20,000 in earnings. This case study dives into his most successful organic posts, smart engagement tactics, and clever monetization strategies. You’ll also learn the simple hacks he uses to create viral content that drive massive reach.
Now, Muhammad consistently earns $2,000–$3,000 per month by creating viral news, Facebook pages, and high-performing content types.
We’ll show you through his journey and how to boost organic reach and monetize your Facebook content using Smartlink Ad Format - with no ad spend required.
Monetizing Free Traffic: The Numbers That Prove It Works
Facebook remains one of the most influential social platforms, with over 3 billion active monthly users - and that’s not even counting other Meta giants like Instagram and WhatsApp.
For bloggers and digital entrepreneurs, Facebook still offers a powerful way to drive traffic organically, without spending a lot on ads. It’s an amazing way to monetize for those who know how to engage the right audience.
Muhammad Irpan tapped into this potential by creating content around entertainment, celebrity stories, and viral news. By understanding what his audience really loves and using Facebook Insights effectively, he built a continuous stream of free traffic. Today, his efforts have paid off - with total earnings over $20,000.
Case study data: Facebook free traffic + Smartlink (Direct Link) Ad Format
- How does it works: Muhammad has a website with the same content he develops on Facebook pages. He regularly directs Facebook followers to visit his site, where he places exclusive content. This way, he gets massive organic reach from Facebook without extra SEO efforts on Google.
- Ad format: Smartlink (Direct Link) that is placed only on web pages outside the Facebook page. It’s a simple link that can be placed anywhere in the content: texts, photos, buttons, etc.
- Countries that drive the highest income: Indonesia, Thailand, Malaysia, and the United States
- Results over time: from $800 to $2,900 monthly income after 9 months.
Below, I’ll show a set of tips for how to monetize Facebook pages effectively.
1. Grow a big pool of followers
You should focus on growing your followers base before rushing to monetize your efforts. My first step was to build Facebook pages and target them to various groups of people. Every page is focused on content relevant to residents of specific countries, for example, The US, Indonesia, and the UAE. Your posts reach expands if you can localize your content by interests.
Engagement with a Facebook post influence its visibility and reach, as audience interactions like likes and comments help navigate Facebook’s algorithm.
Why followers mean a lot
As I said, a large number of followers increases your post reach and engagement. And each time you share quality content with external links, your followers' trust will be much higher. They will tend to follow there links. Why do you need this? I will tell thus a bit later when expaining my monetization strategy.
Why you need to expand organic reach
Let’s start with the organic reach definition: Organic reach refers to the number of unique Facebook users who come across with your content on their news feed without any paid promotion. It’s the free exposure your publications or videos get to your followers.
How to grow organic reach
My peers and I are noticing organic reach declining due to Facebook algorithm changes over the past year. Many social media marketers have witnessed significant drops in organic engagement and metrics, as well. It’s important to add more videos, stories, and reels to your strategy, as these content types help gather more traction and meaningful engagement. I’ll list a couple more tips later on. Now let’s focus on the basic steps:
- Post 3–5 times a day if you focus on the latest news: Consistency is key. Share relevant and engaging content to keep your community active.
- Use high-quality photos and videos. Visual content performs better on Facebook. But don’t overdo with the quality of visuals; they should look natural and prompt trust.
- Cross-promote on other platforms: Facebook pages gain fewer organic views over the past year, but you can generate more traffic by sharing links on other social media channels like TikTok or Instagram.
- Attract a similar audience by posting to other groups. Facebook offers several options for connecting with audiences: comments, shares, and tags.
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