Html Code Optimization

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Google expects for your website to be well coded. Use a service like CloudFlare to optimize on the fly.
If your focus is on SEO, then it is recommended to spread unique and well written content, that links back to your site.
 
In my eyes there are 2 benefits to well written HTML code:

1. You and other users can easily understand the code, find the parts they need to change and faster changes when needed.
2. Like sharktech said in the above post If your main focus is SEO, you should take into consideration that google will rank you higher with a well written HTML code.
 
Using correct tags should also help. Tags like <header> <footer> <article> <aside> <section> and headers like <h1>... and so forth would guide the crawlers which and how to crawl the site contents correctly instead of just using <div> and <span> for everything.

Using good css layouts would also help having an optimal html coding without sacrificing the presentation for visitors/viewers. For example, you can make the sidebar float left while the main content together with your header navs/logo float on the right, but on the codes the header elements and main content comes first before the codes for the sidebar contents.
 
HTML is still the lingua franca for publishing hypertext documents on the web. With simple markup tags like <h1> and </h1> used to denote structure, HTML has become the universal language of the web. As designers and browser manufacturers morphed HTML into the web equivalent of PageMaker, however, HTML code has become too verbose with presentational tags, scripts, and objects intermixed with structural markup. This chapter and the ones that follow show you how to optimize and simplify your code for maximum speed, while still maintaining the functionality and visual appeal of your site.
Why don't you use a type able to keep all your data? E.g. LONGTEXT or MEDIUMTEXT? You can however strip away all repetition of space character using

preg_replace("/\s+/", " ", trim($s));
 
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