Google will always determine a way to rank more helpful websites above others by using ranking factors. Optimising you website for those ranking factors will always give you a better chance of success.
Its not easy just getting a site ranking high on google. I would suggest adwords to them. Even though you have to pay per click, not having customers can bankrupt your business so you have to invest for the business to stay alive. You can work on the normal seo stuff at the same time and maybe...
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