Do website analysis, understand products and services.
Do competitors analysis.
Then do keyword research selecting keywords having good search volume and less competition.
After keyword research make title and meta tags and implement on your website.
Implement relevant content and do some...
Both are equally important and play their own unique role in improving website’s ranking.
On-Page optimization all activities that take place within a website.
Off- Page optimization means activities that take place outside of a website. These are used for building back links to our website.
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