On-page and off-page optimization are important for the website. Following are some techniques :
On page optimization:
1. Link structure
2. Good content
3. Meta tags
4. Keyword density.
Off-page Optimization :
1. Link building
2. Social Bookmarking
3. Directory Submission
4. Article submission...
I am using Google plus and its results are good, just like facebook you can create a page and send to your friends or colleagues to follow. Its also promote your brand.
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