x.264 is a software(encoder) that creates H.264
"H.264" You can put it in both MKV or MP4..
"MKV" it's easier to work,more flexible
"MP4" used for the older player and stream web
You can use categories and force members to choose one
For example if the question is
"Which phone is better Samsung or iphone? "
Create a category with the name "phone vs phone" and an automatic picture like this
The best one is if you have your site..
But it is difficult,you must have a lot of content,you must have traffic
Better if you do streaming website, everyone is watching online on their phones
Downloads are no longer worth it...My opinion
You can do both of them..
If you do not have upload speed you can use remote upload or clone link
After posting on your site you can go to other sites to put your links
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