Well i recommend you to go for only white hat tactics and avoid black hat tactics.If you use any of these following*Blackhat SEO Techniques, chances are more for your website to disappear from SERP results soon or later.I have considered important ways for link building such as guest...
Well frankly tell you no one can do your SEO for free .We can help you and guide you to some extend.You should tell us which techniques you have already done then only we can suggest what else you can do.
Well meta tags are irrelevant now a days.It gives list of your targeted keywords to your competitor very easily.Instead of using meta tag keyword use meta tag description.
Yeah you have mentioned very important SEO tactics,other than these i have considered blogging,do follow blog commenting,guest blogging,video submission,Press release,e.t.c.
Well i think you should update your content first and then go for quality backlinks.As all suggest the reason may be your competitors have more quality backlinks.And the site you have mentioned which doesn't show relevant keywords must have that keywords may be they use some blackhat tehniques.
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