The social media is the best place for your business to brands your business or products and get traffic , the LinkedIn is one of the best for corporate business..
If you have blog at your website and you keep updating your website by blog posting then you can share your blog post link in the LinkedIn groups for traffic...
The most important and useful tool for keywords research is the keyword planner there some others keywords tools as well such as
SEMRush
Moz
Keyword tracker etc
Yes there is no doubt about it that the social media platforms are very good for marketing your business over the internet such as Facebook, Twitter, Pinterest etc
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